18 Supply Chain's previous article "Amazon's number of accounts is blocked, and 16 accounts have been blocked overnight for big sales . These thunder sellers must not step on it! "For everyone, we have roughly analyzed several behaviors of sellers who are prone to title bans on overseas cross-border e-commerce platforms, so today we will focus on the infringements in these title minefields.
Amazon strictly cracks down on infringements. If the infringements of the platform sellers are minor, they will receive a warning from Amazon, which will lead to the removal of the product. In serious cases, the account will be directly banned and the assets in the account will be frozen. Therefore, sellers and friends must pay attention to infringement.
What are the behaviors that violate Amazon's "red line" of infringement ? Next, we will analyze them one by one.
1. Patent Infringement
Patent infringement is further divided into design patents, utility patents, and invention patents. In the United States, it is mainly divided into utility patents and appearance patents.
For design patents, as long as the product’s color, shape, pattern, and other designs are applicable to industrial products with a similarity of more than 60%, Amazon will directly accept and punish them if someone complains.
Utility patent right, which refers to the proposal of the structure, shape, etc. of the product that is suitable for practical new technology.
Invention patent rights refer to the possession of all rights to this product from production to sales. Products produced without the permission of the right holder involve imitations.
Of course, to determine whether it involves patent infringement, it is necessary to find the product's patent name, patentee, and patent number. This procedure requires sellers to do relevant investigations before selecting products and releasing products.
2. Copyright Infringement
Copyright protection is to protect the originality of copyright authors. Generally, there are machines on the Amazon platform for online screening. This screening is mainly to check those more famous big IPs, such as Spider-Man, Iron Man, Snow White and other popular IPs, as long as they are used on product packaging and store decoration without the permission of the right holder will be detected as infringement.
One thing to note here is that plagiarizing other people's product descriptions is also an infringement as long as it is subject to complaints, but if you copy the descriptions of multiple products and then reorganize your own language, it does not constitute an infringement.
3. Image infringement
Amazon will not review when sellers upload pictures, but will accept and penalize complaints when they receive related pictures. For example, if the seller's product details page uses other people's copyrighted product pictures or decorative pictures, whether it is used directly or modified twice, it may be complained of infringement. Therefore, the product map still needs to be taken by the seller himself.
4. Trademark Infringement
Without the formal authorization of the brand party, the seller's listing content appears with the other party's trademark or logo. Generally, information such as appearing on the title or product description of the detail page, or on the Search Term keywords and other information are trademark infringements.
Everyone is responsible for maintaining the industry environment, and there can be fair competition, but remember not to touch the red line of the industry.
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