According to the observation of Taobo Supply Chain, an overseas warehouse transit service provider, when operating an Amazon store, everyone needs to fill in a suitable title for their product. Some variants can be used. Some variants are illegal and cannot be used. Some seller friends are curious about how Amazon detects violating variants?

Amazon also has a strict policy on variants, and not all products have the possibility to set variants.

For example, some sellers cannot set variants for their products, but in order to provide more choices for their products, the seller artificially "creates" some variants that are not allowed by the platform, and then To show it in some non-compliant way.

Then, these sellers received policy warnings from Amazon, and some sellers with more serious violations were immediately closed down.

As far as I know, in recent months, Amazon has forcibly closed stores due to variant violations, so sellers should learn about Amazon's variant policy in detail before the product goes online. products are forcibly bundled together.

There are also many novice sellers who have just entered Amazon. They want to create various variant SKUs in a large area as soon as they come up. In fact, from the perspective of risk, this operation is relatively risky.

What happens when sellers use Amazon variants incorrectly?

Usually, when Amazon finds that a seller is using a variant incorrectly, it will first take a warning to inform you that they have corrected your offending listing, but sometimes Amazon will skip the warning and block the listing directly.

If you continue to abuse your ASIN or ASIN variants, Amazon will suspend your seller account and you can file an appeal, but if Amazon doesn't accept your appeal, your account may be permanently closed.

Therefore, sellers can't ignore Amazon's policy warnings, they will allow you to detect problems in time and correct them to avoid blocked listings or account suspensions.

If you are a novice seller and your product is a multi-variant product, at this time, you can actually start with the best-selling product in the category.

Taobo Supply Chain focuses on cross-border e-commerce services, providing overseas warehouse delivery, overseas warehouse transfer, Amazon return and label replacement, overseas warehouse large-scale delivery, professional management team, can clearly understand the rules of the e-commerce platform and the operation of goods Anticipate and reduce customer systemic risks. For more details, please visit the official website of TOBO Supply Chain. This article comes from the network compiled by Taobo Supply Chain, an overseas warehouse service provider in the United States.