Recently, some sellers in the United States suddenly found on the homepage of their products that all the good reviews they had managed to accumulate fell behind, and some mid-to-negative reviews with relatively recent dates came up instead. The direct consequence was a decline in sales, and the conversion rate was even worse.
Therefore, many sellers speculate whether the Amazon review algorithm update has increased the weight of recent product reviews. After the summary of many big sellers, this algorithm update is reflected in the following aspects: recent reviews are given priority, and long reviews with detailed content are given priority. . The previous top VINE evaluation and top evaluation no longer enjoy the top advantage.
So how does Amazon’s algorithm update affect sellers? First of all, of course, is the update of the play style. The previous method of making the homepage with high praise is no longer feasible. We must pay more attention to the control of product quality. Otherwise, a recent negative review may affect the sales of the product. But at the same time, under this mechanism, the impact of bad reviews on listings is no longer so great. Even if there is one or two bad reviews, you can quickly top off the bad reviews by brushing the order. In general, Amazon's new algorithm mechanism update, as long as the operation is done well, it is not a bad thing for sellers.
In addition to this, what other updates have Amazon had?
One is "increased store weight". As we all know, Amazon has always focused on products and less on stores, so many sellers focus on creating listings and despise store operations.
But now, in the Amazon algorithm, the weight of the store is also increasing day by day, and many sellers will find that the sales volume of the store with good performance will be significantly better than that of the new store or the store with questionable performance. So what makes a good store? In addition to the factor of sales, there is also the feedback of the store. Judging from the back-end data of the overseas test, more and more sellers have begun to focus on improving store feedback, which will increase the proportion of feedback in the evaluation.
The second is "increase the weight of traffic inside and outside the site". If sellers pay attention to Amazon's policies, they will find that Amazon is more and more welcome to the traffic inside and outside the site. With Amazon's attitude. Or from the overseas test data, a considerable number of customers who have launched new products choose to carry out on-site advertising + evaluation simultaneously, and make full use of the new product period + advertising weight + evaluation traffic. Ranking in the category to achieve short-term explosion. Judging from the overseas data, this operation is extremely cost-effective, and the later benefits are also considerable.
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