Original question: The specific operation mode of the product at different stages
If you want to create a hit, you must first have a certain hit gene, so what is the hit gene? The hit gene is the potential. The greater the demand for the product, the more potential it represents. Of course high demand means high competition. The product has no advantage, the operation has no skills, and the method is incorrect. Is it possible to stand out from many competitors?
A hit, not only sellers like it, but also buyers. Because popular items represent sales and orders, sellers will definitely like them, so what do buyers like about popular items? People are all curious. When they hear which product is selling well, they can’t help but open the link to see it. If there is a demand, generally will not find another home.
The process and procedure of creating explosive models is itself a set of strict procedures. Only when each link is done well can the product become a hit.
We make a new product, and the ultimate goal is to become the Bestseller, so let’s take a look at the specific operation mode of the product at different stages.
1. In the selection stage, seven points are selected and three points are operated.
Amazon selection is important. The core technology of the product is actually the stability of the product. If the cooperative suppliers do not have a core technology threshold, it means that even if there is no product safety problem or patent problem, there will be a very serious problem, that is, product homogeneity, when product homogeneity changes When it is very serious, this product may be killed in a year or two.
It is very important to choose a more stable and continuous life cycle for your product. Similarly, in terms of operation, there is also a strategy, that is, if a strategy follows and sells, it will not be sustainable in the end. The problem is that once a wrong and unsustainable operation strategy is adopted, it will bring a lot of sequelae.
Sustainable current selection and operating strategies are very important for sellers. Under such a trend, brands operate on Amazon and operate products whose life cycle is not too short. Relatively speaking, a single product with a longer life cycle will enhance the stability of the company and reduce the risk of operation, so we should choose our product selection direction under such an operation strategy. So Amazon’s product strategy: follow-based product strategy; create its own Listing product strategy.
2. How to break eggs when new products are launched? Exposure and traffic are the foundation!
The first order of a new product is like a piece of gold. Amazon will provide traffic support for the new product Liting, which means that this product itself has traffic.
The new product has no evaluation, no ranking, no loyal customers, and is in a state of uncompetitiveness. At this time, in order to allow the product to quickly enter the market, sellers may wish to set the price lower.
3. How to accumulate orders for new products? Conversion is king!
When your store can continue to have orders every day, we have to focus on the operation; at this time, if your store wants to increase sales, the conversion rate is the key. When you have the first order, the platform will Continue to give you more traffic. For the traffic that Amazon gives you, optimizing Liting’s main image, title, five-line description, and background keywords is an effective way to quickly increase the conversion rate. This must be done in detail, and the main image must be compared with competitors. Title It is also necessary to compare with competing local sellers, and the description of the five elements needs to be different.
4. How to break through from 10-50 orders? Ranking is the key!
At this time, your Liting should have at least 30 reviews; if you have ten orders per day, it means that your Liting conversion rate is in line with the A9 algorithm, and a conversion rate of at least 10% is qualified.
The Japanese station is still small at present, and 50 orders are likely to be Bestsller. So take out half of your energy in running the US station, and you can do a good job in Japan.
5. Set goals, optimize listing quality, find product differentiation, and improve product profits.
When the listing reaches the top 20 in the subcategory, what we need to do every day is to monitor the indicators of the top 19 competing products.
When the product was first launched, we mostly imitated the advantages of competing products. What we need at this stage is differentiation, so that buyers can feel that our products are different. Our purpose of doing Amazon is to make money, not to give crooked nuts. Free product delivery.
Therefore, profit is a question that must be considered after ranking up.
6. Stabilize the review rating, check whether there are any mistakes in the 2-5 steps of the review, and optimize the supply chain is the key point.
At this stage, our products have already started to be profitable, but no matter how good your product quality is, there will still be negative reviews. After all, our thinking is different from that of foreigners, and it is difficult to take into account the needs of everyone. At this time, you need to be prepared, contact customers with bad reviews at any time, and deal with bad reviews.
At this stage, handling negative reviews and adding 5-star positive reviews are the main tasks at this stage. Maintaining a rating of more than 4 stars is the basis for ensuring product ranking. It would be better if it could be optimized to more than 4.5 stars. After all, who is too low for a review star? If you can achieve more than 4.5 stars, the platform will give you more traffic. .
At the same time, choosing better logistics channels to reduce costs is also a simple and crude way to increase profit margins at this stage.
The above is the only way to create an explosive style. If you can read the article carefully, you will find that the five steps are interlinked. There is a logical sequence of operations in order to achieve more with less. Pay attention to Yishutong, and take you to play with Amazon’s operating skills, Amazon advertising exclusive play, and emergency avoidance. (Amazon Advertising Tools Free Registration Link:)