In recent years, Amazon's global store opening has been actively engaged in investment promotion in various central cities in China. So far, Chinese sellers also have a very high proportion of Amazon's top sellers. Chinese sellers rely on their own strength to bring more excellent Chinese products to the market. overseas market.

There has always been a saying in the Amazon market that "seven points depend on product selection and three points depend on operation". Xingqihang Cross-border believes that product selection development is a very important content for product promotion and marketing. Despite this, there are still many sellers in the market who do not attach great importance to product selection development.

In the actual store operation process, the seller should learn the methods and ideas of product selection, conduct in-depth study and apply it to the actual operation of the store. If you just choose products based on feeling and personal preferences, you will Too much subjectivity can easily lead to poor sales performance.

Not only that, if sellers blindly rely on data to select products, there is still a lag problem. Data showing that a certain product sells well may also be the historical data of the product. Sellers should have their own judgment and forward-looking. Look for products that have growth potential instead of focusing on data that perform well. When the data of the product reaches a peak, the product may begin to decline.

In addition, sellers should also consider whether there are certain specialties in the category of products. For example, some wood products need to be inspected, and some live products must be certified before they can be sold on Amazon. Sellers need to review the requirements of each platform for each category, and all operations must be based on the policies and rules of the platform and site country. Otherwise, not only will the product not be on the shelf, but it will also affect the later operation and development of the store. .