Many sellers have various doubts about the Indian website. They think that the development of India is relatively average. Why don’t cross-border e-commerce choose the European and American websites with more mature conditions, and choose the magical Indian website?

If you still look at India's economy based on all kinds of weird news on the Internet, then you are completely wrong. The magical India is no worse than European and American sites in certain conditions, especially in terms of the young population and the number of Internet users. It is far more than that. Next, let’s look at two data.

●Main force of online shopping, 850 million young people1

●The number of e-commerce users, the growth rate is as high as 61% 2

However, the editor is also concerned that many sellers are discouraged because of some inherent ideas:

David : I heard that it is very troublesome to settle in the India station, and there are one set of procedures.

Rose : I don't know what is easy to sell in India, and the profit is not high.

Mark : Money is not easy to earn, and there is no support advantage~

Amazon's global store opening: Now is the time to face these voices! In response to the above "old melons", the editor will use the new policy of entering the Indian station in 2022 to clarify them one by one!

Misunderstanding one

It is very troublesome to enter the Indian station, and you have to open a company locally! ?

clarification one

NO! No need to start a company!

Misunderstanding two

The consumption level of Indians is low, and the demand for e-commerce is small. They don't know what to sell to make money! ?

clarification one

NO! Better quality for Amazon customers!

●Amazon India station targets high-income customers:

Among e-commerce customers, young people aged 18-35 (accounting for 68.2% of the total population), middle- and high-income groups account for 67.6%, and Amazon's customers are more high-quality. 3

clarification two

Indian e-commerce has ushered in a high-growth inflection point, and the cross-border part has become a key driving factor. Now is the time to settle in!

● E-commerce has a large volume and a rapid growth rate:

The volume of India Station has reached 83.4 billion US dollars in 2021, and it is expected to reach 97.2 billion US dollars in 2022. Cross -border e-commerce drives the overall growth of e-commerce, and 2023 is expected to increase by 14%. 3

– General trend of e-commerce in India-

●The share of cross-border e-commerce continues to grow:

In recent years, involution has become more and more serious, and cross-border e-commerce has been increasingly valued. More and more people have begun to pay attention to cross-border e-commerce.

●High e-commerce visits:

Amazon’s website in India is one of the most popular e-commerce websites among consumers. Its monthly visits are far ahead, and natural traffic can also easily place orders. 3

●More festivals and more promotions:

In addition to Amazon's unique Prime Membership Day, Black Friday, and Cyber ​​Monday, there are also major festivals unique to India, such as the Holi Festival (also known as the Holi Festival), which celebrates the traditional New Year in the first half of the year. Indians will dress up in colorful colors or Splash others to welcome the spring, with popular selections such as aromatherapy diffusers, sunglasses, and goggles.

In the second half of the year, it has the peak sales volume of all categories and high traffic ( 3.5 times that of normal days), which is comparable to Diwali, one of the three traditional Indian festivals during the Chinese Spring Festival. Indian people's enthusiasm for festivals has brought strong shopping demand and e-commerce traffic.

clarification three

Through big data analysis, Amazon screens the categories of the entire site, accurately locks in the money to make money, and can sell as many as 200 popular products !

1. Recommendations of popular categories and popular models in India: The following are recommendations of popular products with high profit margins and demands for different categories, which take into account the costs of taxes, fees, logistics, commissions, etc.

Department store

feature

●Consumers attach great importance to family, and the consumption mode mainly meets family needs

●Being more and more accustomed to purchasing household products online

●Hot-selling sub-categories: kitchen supplies, home furnishing, furniture

Highly recommented

Explosive products

Consumer Electronics

feature

●High-income male customers aged 25-34 mainly

●Fancy, unique and innovative products

●Hot-selling sub-categories: wireless accessories, home entertainment, PC and accessories

Highly recommented

Explosive products

Consumer goods

feature

●The population base is large, and the demand for household consumer goods is obvious

●The demand for consumer goods tends to be younger, and the demand for home and children-related consumer goods is large

●Top three sub-categories: children’s products, personal care products, beauty makeup

Highly recommented

Explosive products

Fashion and Apparel

feature

●Love and protection of traditional costumes continue unabated

●Women's clothing accounts for the highest proportion of fashion categories in India

●Top three sub-categories: apparel, footwear, watches

Highly recommented

Explosive products

2Successful sellers tell you: Selling popular models is not a coincidence, you can also join the India station!

Seller of sweeping robot:

Top cross-border brands, first to launch, 20+ times growth in 3 years

Since entering Amazon at the beginning , 12 sites have been opened in 3 years, and the United States, Europe, Asia and Australia have fully blossomed. Not only has it achieved good results in Black Friday, but it has also become the best seller within 10 days of its launch in India, and the unit price per customer has exceeded that of its mature sites.

Office Furniture Sellers:

Leading brand through traditional channels, first entered cross-border, settled in 1 year and 3 months, weekly sales increased by 5 times

The Indian station has a huge advantage in the final delivery cost of large items. An office chair only costs about 5 US dollars, which is only 1/5 of the mature site. The Indian team arranges monthly homepage promotions, exposes Jiugongge activities and releases inventory bottlenecks in conjunction with the local FLEX warehouse. The average weekly sales increased by 5 times compared with the same period last year. New categories such as e-sports chairs and desks have received a good response in India.

Mobile phone accessories sellers:

Cross-border veterans, brand sellers, the unit price of customers is growing at a rate of 3 times per year

The tablet protective case with a unit price of medium and high customers seizes the mid-to-high-end customers in the market, growing at a rate of 3 times every year. It performed well in large-scale events in the Indian station. It used BRAND WEEK to further increase sales . Gradually stabilize the brand's position in India.

clarification four

Profit margins in India are higher than you think!

FBA (Fulfillment by Amazon) low cost

●Low delivery cost: FBA final delivery is only about 1/5 of the mature site, 500g standard size small item is 1 USD, and large item is about 4 USD.

●Low storage cost: For 500g standard-sized goods, for example, the storage cost of the Indian station is about 2 RMB/month/cubic foot, while the storage cost of the US station is about 4.52 RMB/month/cubic foot.

Low category commission

The same product is put on the shelves of mature sites and Indian sites at the same time, and the Indian site can sell at a higher price, while the commission and delivery costs are much lower than mature sites, and the profit margin is high!

Comparing Commissions of Different Categories with Mature Sites

India has an exclusive return protection policy for some high-return categories to reduce return loss!

1Most high-priced products support 10-day exchange!

-Comparison of return policies for some categories between India site and North America site-

2Return of unsalable product inventory recovery plan (RBA), direct recovery of unsellable inventory

●The recycling price is up to 35% of the selling price

●Can be resold or deleted with one click

● Support bulk resale

● Save FC space, storage costs and one-way removal costs

● Free service at no additional cost

Misunderstanding three

It is not easy to make money in India, and there is nothing to support it! ?

clarify

NO! Amazon India has many exclusive policies for sellers and strong support!

NO.1 New user registration and store opening support

1 New star seller growth plan: One-stop support for new sellers to open a store with zero threshold, providing the following value-added services:

●The latest live courses, registration/order/peak season coverage

●Peer sharing, sellers exchange operational skills dry goods

●Official managers/class representatives take turns to answer questions every day

●"Star sellers" face to face, systematically analyze the growth experience from Xiaobai to big sellers

●Consulting and interpreting in time, avoiding pitfalls

NO.2 Launch Incentive Program (Exclusively for India Station)

Newly registered sellers use Amazon Logistics to merge into the warehouse. As long as the product brand has not been sold on the Indian website, they can get a delivery cash reward of about 10% of the product value (product value = selling price * delivery quantity), and the top three online During the month, each shipment can be counted. Accumulatively enjoy up to 500 US dollars in cash rewards!

NO.3 Brahma Star Project (India station exclusive)

Three months after the launch of FBA, you can get a cash subsidy for replenishment of new * products! (Cash subsidy = 4% of replenishment value, value = selling price * replenishment shipment quantity ), long-term effective, continue to help sellers to replenish and test new products!

*New scope of application on replenishment:

● Official high-demand products of India website

● Specified US station products

● New product release (not sold in India station)

NO.4 Order support

●Support for multiple traffic and promotion methods, open up all-round support and drainage inside and outside the site, including: on-site coupons/product promotion/festival promotions/free on-site activities, off-site drainage

●Lightning Deal (about 2.6 US dollars) / Best Deal (free) The manager can submit reports regularly to ensure stable additional site traffic

Data Sources:

1. World Trade Organization

2. EcommerceDB "India E-Commerce Report 2020"

3. Statista