Recently, Amazon officially announced that Prime Day 2022 will be held in July . Although the specific date has not been announced, some experienced and old sellers predict that Prime Day is likely to arrive in mid-July.
Just like Double Eleven in China, Prime Day is a battle for Amazon sellers. If you can grasp the huge traffic on the membership day, the seller can not only obtain high-quality exposure to a large extent, but also accumulate more natural traffic in the later stage.
In fact, it's not uncommon for Amazon sellers to make a fortune on Prime Day. But there are also many people who say: This is the past tense, and now escorting is the mainstream. Most merchants are only guarding one explosive product, and it is often short-lived when the order volume becomes good.
In the past two years, fewer merchants are gearing up for Prime Day, and more sellers have died. Xiaobai's excitement is in stark contrast to the bearishness of the old sellers.
Discussion on 2022 PrimeDay discount submission
An old Amazon seller said: "Amazon is not doing well every year, and the whole economic environment is not good this year. Unless the world is full of knives, the products that should be opened still have to be opened, the operation has to be operated, and the profit can be made. Money still has to be given a chance, don't dare to lie down."
Although the overall atmosphere is a bit gloomy, with the arrival of Prime Day , most Amazon sellers are still getting ready and want to catch the traffic and take advantage of the good wind. After all, AMZ officially stated that in 2021, Prime Day sold more than 250 million items worldwide.
1. What are AMZ sellers watching?
When observing the marketing skills of Amazon merchants, Xiaotu found this point of view: if others brush you, you will be torn down if you don't brush, and few but precise off-site word-of-mouth videos can help sellers maintain a long life of a popular item.
Great idea bro!Offsite traffic detected
Since Apple introduced the app tracking transparency feature, app developers must obtain permission from users before they can label and identify users' information. The rule is about to cost Facebook $12.8 billion in 2022.
At the same time that the accuracy of traffic decreases, traffic is more expensive . Amazon's traffic procurement costs are rising sharply, which has also led to a significant increase in Amazon's own marketing and promotion costs. Needless to say, the backlash is definitely the ultimate traffic consumer, and the cost is all on AMZ sellers , which is inevitable.
Smart Amazon sellers are looking for cheaper traffic , such as Amazon's video display traffic, TK's free traffic, YouTube, Instagram and other more cost-effective traffic off Amazon, and traffic that can be reused multiple times once invested .
Back to making off-site drainage videos, some friends may not know how to do off-site word-of-mouth, or have questions about Amazon's off-site drainage gameplay . For example: Can Amazon sellers’ evaluation videos really be placed outside the site? Would a live-action test video on such a social media platform work? Where do I go to a reliable internet celebrity? Where can you find reliable service providers?
In fact, in the process of sorting out these questions, Xiaotu found that some Amazon sellers have become interested in overseas influencer marketing :
Some Amazon sellers show interest in influencer marketing
That's right, Huadian was discovered, and sellers found cheaper off-site traffic!
2. Overseas influencer marketing – new ideas for AMZ drainage
Many people have no concept of overseas influencer promotion video – overseas influencer marketing. Today, Xiaotu will share with you the benefits of overseas influencer marketing for AMZ sellers.
AMZ sellers can find overseas influencers for video creation and social media promotion around their products. The final output video can play a role in exposure on multiple platforms: First , the social media platform itself can lead to the exposure of stores and products, such as YouTube celebrity promotion, and one investment will continue to attract traffic; second, you can upload the unboxing video of the product shot by the Internet celebrity. To the videos position of Amazon product page , enhance the customer's shopping experience.
I'm sure you've seen these referral links too
In addition, you can choose some influencers who are officially certified by Amazon and upload your product demonstration videos from their accounts. At this time, the videos uploaded by these Internet celebrities are the same as those uploaded by the seller's main image, and will be matched to the competing product page, which will virtually increase the exposure of your products, thereby increasing the order conversion rate. If you find an Amazon-certified influencer, the product videos will also carry the Amazon Influencer logo and expose the product on the influencer's homepage.
Overseas influencer marketing has increasingly become a formal channel for AMZ sellers to attract traffic. In fact, since WotoKOL Woto Network cooperated with 3 million overseas influencers, more than 90% of the influencers have made Amazon e-commerce products. It's not that there are no AMZ cross-border sellers doing overseas online celebrity marketing, but you haven't thought about it or found these paths that others have explored.
A seller's celebrity evaluation video appears on the product page
It is not uncommon for Amazon sellers to do online celebrity marketing overseas. It is even said that Xiaotu has observed that a few AMZ sellers have 3-5 celebrity videos in their listings. These videos continue to bring traffic to sellers, and to a certain extent, they are very helpful. Conducive to pushing new products and stabilizing rankings.
3. One way to find reliable overseas internet celebrities
Many Amazon sellers are squatting on reliable overseas influencer marketing service providers. It is better to teach a person how to fish than to teach him how to fish. Xiaotu directly recommends the essential artifact of overseas influencer marketing – WotoHub Overseas Celebrity Intelligent Marketing Cloud .
Most of the celebrities on WotoHub are KOC resources, and a large number of KOC resources that can be cooperated are relatively cheap for AMZ sellers, which can reduce marketing costs, so as to achieve long-term marketing layout and matrix layout. We can reuse a small amount of money for many times to obtain a good effect of carrying goods.