In 2020 and 2021, the world is under the ravages of the new crown pneumonia, many people choose to stay at home, and the life at home has given birth to the rapid development of the "home economy". In the "home economy" market, a variety of household products are showing vitality and are favored by many consumers. Among them, small household appliances have become a hot-selling product during the epidemic, which has brought opportunities for small household appliances to flourish.

In 2021, the total global household appliance market revenue will reach 560.6 billion US dollars, a year-on-year increase of 1.6%. In 2022, under the background of the digital economy, the small household appliance market will continue to burst into vitality. Judging from the situation in the first half of the year, the small household appliance market will continue to burst into vitality.

On the Amazon cross-border e-commerce platform, there is a small home appliance brand called Beiding, which dominates the Amazon BSR list all the year round. The products of this brand rely on its high-quality appearance to create a high-quality product impression to consumers. The domestic sales price of its products is higher than that of the same product. In terms of product quality and brand service, this brand's products are indeed worth this price, and many consumers are also willing to buy such products and services. .

Recently, Beiding released its performance report for the first half of 22 years. From the report, it can be found that Beiding's overseas cross-border e-commerce business revenue increased by 41.90%. Beiding began to do overseas sales business in 2019. In 2021, Beiding Overseas achieved a total operating income of 58.74 million yuan, a year-on-year increase of 95.63%. It is reported that the current overseas markets of Beiding mainly cover North America, Japan, Southeast Asia and other places, and the main channels include but are not limited to Beiding overseas official website, Amazon and other channels. On the Amazon platform, among the many small home appliance categories of Beiding Electric, the toaster is the resident product of the best-selling product list. The score of this toaster is 4.7 points, ranking seventh among many toasters. Many American consumers like it.

With the current global epidemic stabilizing and people gradually going out of their homes, consumers' demand for small household appliances is still there. Regardless of whether the epidemic exists or not, the consumption concept of "light luxury" is still young consumers' desire for a streamlined and free life. Yearning, and at the same time more pursuit of quality and details. At present, enterprises should pay more attention to technological innovation, supply chain and product quality, pay attention to multi-scenario use, and no longer just meet the single needs of consumers.