In recent years, people's consumption habits have undergone earth-shaking changes, from offline shopping to online shopping, and consumer demand is also getting higher and higher. As far as online shopping is concerned, it is also divided into three major categories: traditional graphic details, short video delivery, and live broadcast delivery. Especially in recent years, the popularity of live broadcast delivery has been particularly high, and the sales of live broadcast delivery has also doubled, and the situation is very good.

In overseas countries, live streaming is also very popular. In addition to Amazon, other short video platforms and social media platforms have also seized this opportunity and started live streaming. According to Amazon sellers, before the live broadcast was launched, the product exposure has been moderate. After the live broadcast is opened, the live video can be retained for 12-24 hours, and the sales of the product have increased significantly.

One of the reasons for the popularity of live broadcasts is that live broadcasts allow consumers to see products intuitively, answer consumers’ concerns in a timely manner, and promote product transactions. Secondly, live streaming can also bring a different experience to consumers. Real-time interaction has attracted consumers’ retention rate and has become a powerful driver for consumers to complete their purchases.

As the head platform of cross-border e-commerce, Amazon has been vigorously helping sellers to promote the live broadcast process. At present, Amazon live broadcast is divided into three ways, namely Amazon production live broadcast, online celebrity live broadcast and brand self-service live broadcast.

1. Amazon Produces Live Streaming

This live broadcast method is suitable for sellers without live broadcast experience. Amazon will send professional staff to help sellers, and can also cooperate with Amazon anchors. In addition, the product may also appear on the Amazon homepage, increasing the exposure of the product.

2. Net red live broadcast

This method is suitable for sellers who want to promote their brands. The sellers independently find a celebrity anchor who fits the product and let them live broadcast on Amazon. Because the celebrities themselves have a large number of fans, their grass can convince consumers. One thing that sellers need to pay attention to is that the top anchors are good, but the anchors that fit the product are better.

3. Brand self-service live broadcast

As the name suggests, the brand itself starts the live broadcast. During the broadcast, the brand can fully grasp the content of the live broadcast, and can also add exclusive brand discounts to maximize the product conversion rate.