According to the warehousing and logistics of the overseas warehouse agency service provider, Review largely determines the sales volume of Amazon Listing. I believe that every seller who sees inexplicable bad reviews and bad reviews will itch with hatred.
However, Amazon does not allow sellers to contact customers and obtain positive reviews through refunds and reissues. It is not even allowed to delete negative reviews. It will be judged by Amazon as manipulating reviews, ranging from current limit warnings, and in severe cases, removing links or even blocking them. shop. But recently Amazon has issued an announcement that Amazon supports sellers to refund and change bad reviews. What's going on?
On March 21, Amazon UK released an announcement "Using the Contact Consumer Function to Resolve Bad Reviews", which informed Amazon brand sellers that they could contact buyers to delete or even revise bad reviews. The original text of the announcement is as follows:
The new feature this time around is the “Contact Consumer Feature,” which enables sellers to contact buyers who leave negative reviews. Respond to consumers via email templates that allow sellers to communicate via Customer-Seller Messaging. In a word: Amazon's brand sellers can finally take the initiative to negotiate with consumers who have given 1-3 star negative reviews and revise the negative reviews!
Either way, it's good news for sellers. If it really can be achieved, you will no longer have to spend money to delete bad reviews. But it has also attracted complaints from many sellers. Some sellers believe that this is a manipulative comment. Even if they are contacted, they may be monitored by the Amazon system and banned. In the case of such strict keyword search on Amazon, consumers are not necessarily required to change or delete negative reviews, and rashly persuading users to delete reviews may be captured in the background, which is regarded as "manipulated reviews".
It also reminds sellers to be aware of the following points when using this feature:
1. Try not to appear in the communication process to seek customers to delete comments in the form of prizes, money or discounts. 2. Maintain friendly communication with buyers, patiently listen to buyers' feedback, gain customer trust, and actively solve buyers' problems. 3. If the negative review is caused by force majeure that affects the buyer's purchasing experience, the seller needs to patiently explain the situation to the customer, ask for understanding, and try to provide other alternative solutions.
In addition, sellers can also pay attention to whether their product bad reviews have the following characteristics:
Contains obscene or obscene words, contains buyer/seller personal information, contains language that threatens sellers
Bad reviews due to Amazon's platform (e.g. logistics errors)
Which comments can be contacted by the official for removal?
If the buyer's negative comment mentions price, compared products, racial attacks, and the comments are uncomfortable, the comments are aggressive, the comments are extreme, the comments are not directly related to the product, but they are just saying that the express service is not good, the package is damaged, etc., You can ask Amazon's official team to help them remove negative reviews.
Daifatong focuses on cross-border e-commerce services, providing overseas warehouses in the United States, overseas warehouses in the United Kingdom, Amazon FBA first journey, overseas warehouse transfers, Amazon returns and other services. For details, please consult the official website of Daifatong Warehousing and Logistics.