Families, you have heard about the benefits of the Japanese station’s support for sales return. Currently, brand registration sellers are offering 5% of their brand sales in the first year, up to a maximum of $50,000, and a new option for Fulfillment by Amazon (FBA) that meets the conditions. Get 5% back on sales. More Japanese New Sellers Settling Benefits Quickly See From March 1st, Amazon Japan's new entry support is officially launched!

There are often feedbacks from sellers and editors that Japanese products are quite different from those in Europe and America; and the festivals in Japan are different from those in Europe and America, which will also affect consumers’ shopping choices. For example, during Japanese summer festivals, group fans can be sold for 8,400-24,400 yen (up to about 1,200 yuan); during the cherry blossom viewing season in Japan, consumers will buy outdoor tables and chairs, and pay more attention to the anti-shock function of the product. These key points are sometimes difficult for ordinary Chinese sellers to grasp.

What products are selling well on Amazon Japan? The editor has sorted out the latest consumption trends of Neon Country, combined with the prediction of explosive products and the strong arrival of consumer concerns, to help sellers choose products effectively and win in Japan!

4 Japanese consumer trends worth noting1

trending outdoors

Beginning at the end of 2021, the Japanese have gradually increased outdoor activities, and the demand for outdoor categories has gradually recovered, including sports and outdoor entertainment.

Holiday spending is still booming

There are as many as 15 statutory holidays in Japan 2 , and there are almost 30 festivals throughout the year, including international Valentine's Day and Christmas . Even during the epidemic, 70% of consumers still go to celebrate the festival as in the past. Amazon Japan also conforms to this feature, launching 20+ festival-related promotions throughout the year.

Emphasis on real experience and real feedback

Real user reviews, KOL or friend recommendations are important factors in consumers' purchasing decisions in the Internet age. Japanese consumers especially value the real experience of user feedback, so good product quality is the top priority.

love for points

76.4% of Japanese consumers will use points to exchange for goods or electronic currency3 , and sellers can take advantage of this to increase the repurchase rate.

Right now, Japan is also about to usher in many festivals. Today, the editor and the senior manager of Amazon Japan station will combine the hot sale nodes of summer and autumn in Japan to summarize the predictions of hot products for the family, and collect them quickly!

Senior managers choose products like this

1. The first step is to refer to the local festivals in Japan and the shopping habits of consumers in various seasons from spring to midsummer to autumn to classify relatively popular categories for recommendation.

2. In the second step, the selection of products under the category needs to consider a variety of factors, including the selection volume, growth rate, penetration rate of Chinese sellers, overall competition and brand influence.

3. In the third step, consumers’ concerns should not be ignored. Combined with the hot search terms on the shopping website and the data analysis of consumers’ purchasing habits, specific popular product recommendations are summarized.

Prediction of Japan 's 2022 Autumn Explosive Products

Cool off season ( June-August)

With the arrival of summer, Japanese consumers have begun to pay attention to small appliances.

1. Summer supplies and water toys

Recommended selection

Family Plunge Pool

Consumer concerns

✔ Bottom cushion, strong safety, protect children

✔ Wear-resistant and durable, non-toxic and tasteless

✔Applicable to many occasions

✔Warranty service

2. Small appliances in summer

Recommended selection

Summer small fan, summer small refrigerator

Consumer concerns

Small summer fan: USB charging, long driving time; small and portable; low noise; adjustable air volume

Summer small refrigerator: small and energy-saving, low noise, support for refrigeration and freezing, easy to store and tidy, warranty service, environmental protection (such as using fluorine-free vinyl that meets environmental protection requirements)

Father's Day (June 19)

3. Decompression and relaxation

Recommended selection

massager

Consumer concerns

✔ Large capacity battery

✔ Pressure sensor, vibration size and pressure can be adjusted

✔ Various head accessories (such as buffer shape, gyro shape, U shape, spherical shape, horizontal shape, conical shape), strong fit

✔Warranty service

4. Home

Recommended selection

green plants

Consumer concerns

✔ mostly green leaf potted plants

✔ Strong ornamental and decorative

✔Water supply on the bottom surface, easy to cultivate

Summer Festival Fireworks and Sea Festival ( July-August)

5. Watch fireworks and diving records

Recommended selection

Waterproof camera, action camera

Consumer concerns

✔Front and rear lens, ultra-wide-angle lens, infrared night vision light

✔ Can shoot 1296P and other ultra-high-definition video

✔ High quality, 1050mAh battery to ensure long recording time

✔ Stylish and durable design, luxurious feel and compact size

✔Deep waterproof; waterproof and shockproof; suitable for underwater activities such as swimming, surfing, winter sports, and also suitable for marine and snow sports, as well as fixed in other harsh environments such as bicycles, motorcycles, cars, etc.

6. Festive costumes

Recommended selection

Fans, Yukata accessories, etc.

Consumer concerns

Tuan Fan: Traditional Japanese pattern; widely used including keeping cool, decoration for home, office, tea room, and gift for birthday etc.

Yukata accessories: mainly hairpins, hair accessories, earrings, and also Japanese-style handbags; rich colors, can be used with bathrobes; hair accessories are mostly equipped with dried flowers

Autumn ( September-October)

Into the fall, Japanese consumers began to participate in various outdoor activities.

7. Outdoor sports

Recommended selection

Driving recorder, drone

Consumer concerns

Driving recorder: mainly mirror type; front and rear cameras; LCD screen, high image quality, strong night vision function; equipped with GPS function; 24-hour parking monitoring; warranty service

Drone: High-definition camera with excellent picture quality, light-packed travel, easy to carry, powerful intelligent functions, dedicated WiFi, smooth and reliable real-time video transmission, strong battery life, strong anti-interference ability, excellent stability, beginner-friendly

8. Photographic equipment

Recommended selection

Cameras, lenses, tripods and other accessories

Consumer concerns

Cameras and Lenses

✔Appearance: mainly black; light weight, easy to carry, stable in hand, waterproof, dustproof and shockproof; novice-friendly, easy to operate, a good gift

✔Lens: There are macro and wide-angle lenses; auto-focus function, easy to capture details of flowers, plants, insects and birds; there are a variety of filters including film-like filters

✔Function: high pixel, vivid color, suitable for shooting Vlog; there are functions such as loop recording, silent recording, time-lapse shooting, slow motion, continuous shooting, interval shooting, Selfie setting, light balance, etc.; ISO sensitivity, exposure, White balance, saturation, sharpness and contrast; night shooting function; WiFi function; mobile app can be connected to the camera for operation control, sharing photos and videos anytime, anywhere; smart touch screen; can be connected to a computer as a network lens for live broadcast

✔Battery: good battery life, long battery life; can be charged while using, charging does not affect use

Tripod: light weight, compact and convenient, strong stability, durability, good weight bearing, Bluetooth remote control, no need to charge frequently

9. Outdoor gear

Recommended selection

Outdoor tents, barbecues /cookers and other picnic tools

Consumer concerns

Outdoor tents: tents vary according to the size and the number of people they can accommodate; comfortable space, easy to assemble, portable, insect-proof and waterproof, UV-proof, breathable, durable

Barbecue /cooker: Small and light, does not take up space, can be used for a variety of cooking methods, including steaming, frying and stewing, tempered to prevent rust, the grill can adjust the air volume and temperature, and the pot handle is made of non-heat transfer material to prevent burns

10. Decompress and relax

Recommended selection

massager

Consumer concerns

✔ Large capacity battery

✔ Pressure sensor, vibration size and pressure can be adjusted

✔ Various head accessories (such as buffer shape, gyro shape, U shape, spherical shape, horizontal shape, conical shape), strong fit

✔Warranty service

National Disaster Prevention Day (September 1)

11. Disaster prevention related

Recommended selection

Disaster prevention emergency kit, energy storage power supply

Consumer concerns

Disaster prevention and emergency kits: good quality and functional Paper, portable toilets, polyethylene bags, rubber gloves, compression bags, cloth tapes, 2WAY screwdrivers, knives, medicine boxes, storage bags, notebook sets, magnifying glasses, waterproof smartphone bags, disposable underwear, etc.

Energy storage power supply: large capacity; wide range of uses; heat-resistant design during charging; MPPT function, solar charging function, etc.; through various safety standards and quality tests of world standards, high safety and reliability; warranty service

Fall National Road Safety Awareness Campaign (September)

12. Traffic safety

Recommended selection

Driving recorder, motorcycle helmet

Consumer concerns

Driving recorder: mainly mirror type; front and rear cameras; LCD screen, high image quality, strong night vision function; equipped with GPS function; 24-hour parking monitoring; warranty service

Motorcycle helmet: mainly black; compatible with displacement; cost-effective; easy to put on, take off and adjust; the windshield is made of hard coating, anti-ultraviolet; good air permeability

CE new product launch (September)

13. Consumer Electronics

Recommended selection

Charging cable, power bank, charging plug, PC/mobile phone related products

Consumer concerns

Charging cable: mostly 2 meters, 3 meters USB mobile phone charging cable; fast charging; nylon braided cable; durable; can support charging multiple devices at the same time; compatible with different interface models

Power bank: large capacity; fast charging; small and thin; a variety of interfaces, support simultaneous charging of multiple devices

Charging plug: fast charging; sturdy and scratch-resistant design; travel-friendly, foldable, compatible with voltages around the world; designed according to Japan's Electrical Appliance Safety Law

PC/mobile phone related products: equipped with magnets; strong shock absorption and impact resistance, good quality; mainly transparent mobile phone cases, leather manual design sales are also good

Finally, important tips to share with sellers

E-commerce retail in Japan 2022 overview

In 2022, Japanese e-commerce retail revenue is expected to exceed US$20 billion, with an annual growth rate of 14.7% (CAGR 2022-2025); the number of online users will also reach 106.3 million. Among them, all categories are growing well, consumer electronics (+6.91%), furniture (+19.15%), home appliances (+10.12%), toys and DIY (+12.61%), fashion (+11.89%), personal care Beauty (+16.49%). 4

How to make a good listing

Listing (Amazon product detail page) is the most intuitive and effective way for consumers to fully understand your products. A high-quality listing can help improve the exposure of your products and increase sales by providing relevant and complete information for products. Make a positive impact:

Ensure the compliance and integrity of the Listing, especially keywords, nodes, titles and main images that affect internal traffic. Main image compliance is the basic requirement for ASIN to participate in all promotional activities;

To continuously optimize the listing, sellers need to grasp the psychology and cultural habits of the target site audience, fully refine the selling point of the product, use the authentic local language, and skillfully bury the selling point of the product in the title, product description and picture.

Sellers, don't hurry up and plan your product selection this month, and dig into Japan now!

Data source:

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2/ Japanese festivals

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