"I love Amazon so much, it's so fascinating that I work hard every day to optimize keywords and still can't get traffic!"

Some sellers always like to fiddle with their own listing copywriting, burying the word for another word, and as a result, they are busy for a long time, and the exposure is not as good as before.

Although every keyword is a small traffic pool, not every keyword can give our links exposure.

For example, do we have to put the keywords that come out of the advertisement in the copy?

No, we are going to divide these keywords into four types, and then decide whether to bury them in the copy.

new keywords

Generally, it refers to keywords that have not appeared on the platform before, but have suddenly appeared recently for unknown reasons.

The popularity of this kind of word will suddenly soar, and the traffic will be very large. For example, during the Winter Olympics, the word "Bing Dwen Dwen" set off a frenzy on the Amazon platform.

When words like this come out, it is recommended that you bury it in the copy and put it in the title of the listing or at five o’clock to grab traffic.

This is Amazon chasing after feeding, and the iron men quickly stopped it.

episodic keywords

This kind of word itself has very little traffic, and even less exposure in advertising.

Even if the conversion rate is very high, it may be possible to click one click to close a deal, or two clicks to close a deal.

However, due to traffic restrictions, these words are likely to be issued by accident, and may be issued by one order.

It's not worth it to adjust our copywriting structure for these occasional little words.

Therefore, in response to this kind of word, it is recommended that you ignore it directly. Don't lose the watermelon after picking up the sesame seeds.

small words

If it is a small word, because it was omitted and not included in the copy before, and now it runs out of the advertisement and performs well, it is recommended that you put this word directly in the search term.

This will not affect the weight, but also can quickly get the exposure of this small word, the best of both worlds.

big word

If the big word was not included in the copy because of omission before, and now it runs out through the advertisement, even if the performance is not good, it is recommended that you put it in the copy.

Because the platform has given us a lot of exposure for this word, it means that the platform recognizes the match between our listing and this keyword.

As long as we do a good job in the click rate and conversion rate, the performance of this keyword will naturally improve.

If it is in the early stage of the new product and there is not enough comment support, we can focus on small words first, and put big words in the back position of the copy, such as the second half of the title and the fifth point of the five points, so as to Reduce exposure of big words.

After the small words slowly accumulate orders and comments, we will focus on operating the big words, move the position of the big words up, and repeatedly add them to the title, so as to quickly get the exposure of the big words.

In this way, it can not only avoid the situation of large and poor data in the early stage, but also steadily increase the ordering of big words, which can serve multiple purposes with one stone.

Finally, note that when optimizing the copy, do not make major changes to the copy. We can insert keywords or add keywords to the search term without changing the structure of the copy.

Therefore, when we optimize keywords, we must make our own judgments, analyze which type of keywords we run out of, and then adopt different processing methods, so that the exposure of our links will increase significantly.