Does Wuhan Xingqihang have prospects for cross-border e-commerce? How will Amazon's future trends develop? In the past year, Amazon has continuously improved and rectified its operating system and rules, and this move has provided a better competitive environment for Amazon sellers instead of falling into the paradox of involution, which is for novice sellers. It is also a good opportunity for rapid development. The reshuffling of the market has allowed new and existing buyers to stand on the same starting line. Amazon also presents several major trends and changes in the future.
Branded operation forms influence
The Amazon platform has recently been encouraging more sellers to establish their own brand trademarks to formulate relevant brand building support plans for them, and brand building will also be a major trend in the future. Establishing a good brand corporate image will further expand the brand's international influence. Sellers who complete brand registration through the Amazon platform can also participate in sales rebate activities, and can even receive ten thousand dollars in rewards.
KOL realizes product drainage
Amazon allows sellers to divert traffic to Amazon products through off-site channels, and use major social media to match the current popular KOL marketing methods, so that sellers can solve the problem of traffic exposure. In recent years, KOL marketing promotion has also become a popular new form in the industry. In the next three years, it is expected that the KOL market and various indicators will continue to grow steadily.
Multi-channel operations cover more consumer audiences
In the environment where the global epidemic continues to spread at multiple points, more e-commerce platforms and new forms of online e-commerce have been derived. As the largest cross-border e-commerce platform, Amazon has brought market opportunities to countless sellers, and has also provided market opportunities for countless sellers. The majority of sellers have accumulated more rich experience and resources. Mature sellers can rely on their own advantages to operate simultaneously through multiple channels, covering more consumer audience groups, achieving stable development of stores and enterprises, and expanding the popularity and influence of their own brands internationally.