Why do you need off-site traffic? Amazon is the world's largest e-commerce platform, with many users and sellers, there is no doubt about it. But there are more monks and less porridge, and Amazon's competition is also huge. A large group of people gathered around a piece of cake, obviously not enough. Then sellers can only try their best to divert traffic, and outside the station is a good direction.
So, when to do off-site drainage? How to do off-site drainage? Let’s take a step-by-step understanding of off-site drainage.
1. What is off-site drainage?
There are two types of traffic on Amazon: on-site and off-site. The first thing sellers need to consider is internal traffic, because Amazon itself has huge internal traffic. For ordinary small and medium-sized sellers, if they can do a good job in the drainage of the site, the product flow will not be less.
Mainly inside the station, supplemented by the outside. Under the conditions, it is still worth doing outside the station, after all, no one thinks that there is too much traffic.
Off-site drainage generally refers to platform sellers, in order to promote the sales of their stores, to attract potential customers to directly visit their stores on the platform through the resources they can use.
Generally, it attracts users' attention through platforms such as Facebook, Twitter, Youtube, Pinterest, Slideshare, etc., and then diverts these users to the platform store.
The core purpose of off-site drainage: ① traffic growth; ② increase sales.
2. Why do you want to drain traffic outside the station?
Nearly half of consumer product searches in the U.S. start on Amazon. However, due to the limited keyword settings on the platform, the clicks of the listing are also limited.
By using offsite traffic, you can find potential customers and get your product/brand in front of them.
Excellent off-site traffic can drive traffic to Amazon’s product listings, while also allowing sellers to create off-site email lists, connect with potential users, and convert them into buyers.
If your listing is optimized and also uses high-quality images, compelling copy, and the right keywords, that's fine, but the same goes for other sellers.
Amazon search rankings are very competitive. Even if you appear on the first page of the search results page, users see your product listing, but at the same time they will see other competitors' product listings and buy products from competitors.
3. When to do off-site drainage?
First of all, ask yourself, is the conversion rate up to the standard? Whether the conversion rate is up to the standard is one of the prerequisites for starting off-site drainage.
If the product listing is not well optimized and the product is not attractive enough, then the conversion rate of this product must not look good.
If the product is not recognized by Amazon buyers, and the buyer clicks the product to view the listing and does not buy it, even if the product spends a huge amount of money to promote it, there is no way to change the fate of the product.
There are many such examples, such as Poke and Slingshot promoted by Facebook, Weishi launched by Tencent, etc. Even if we have a very high-quality publicity platform and spare no effort to promote it, user dissatisfaction is only a flash in the pan.
When we decide to conduct off-site drainage, we need to check our product listing, potential, price and inventory.
What do you think about these times?
1. Optimization: listing optimization degree, review, store rating, etc.;
2. Potential: If there are many competing products or the product conversion rate is very low, it means that the potential is small;
3. Price: The formulation of the price is very important, if it is too high, it will be difficult to place an order;
4. Inventory: The inventory must be sufficient, otherwise there may be a crisis of out of stock.
4. Are small and medium-sized sellers suitable for off-site drainage?
Small and medium-sized sellers are an excellent group of people who can do a good job in attracting traffic from outside the station. However, since the funds of small and medium-sized sellers are not as good as those of large sellers, they must use their funds effectively.
It is recommended not to invest directly in Google Adwords. You can complete off-site traffic drainage operations through influencer marketing or Deal and Coupon stations. It is best to use some efficient drainage tools such as TouchMessenger.
In addition, maintaining your official account for a long time is also very effective. Although it cannot bring too much traffic in the short term, the precise traffic brought by the accumulation of fans is irreplaceable. This is what we often call private domains. flow precipitation.
All off-site drainage actions are actually one-offs. Sellers do not know the information of these users and cannot communicate with them (very passive). To truly include these target audiences and bring about fission and transformation, it is actually You need to create your own private domain traffic pool (Amazon advertising tools free registration link:)