This year, many friends asked me, foreign trade has been bad for the past few years, can Amazon still do it now?

To be honest, in the cross-border environment in the past few years, I believe many friends know that due to the frequent occurrence of various black swan incidents overseas, the foreign trade market has been adrift like a boat in the past few years.

On the one hand, our foreign trade export orders have suddenly increased sharply in recent years .

Just like electronic products, Europe has entered a cold winter because of energy problems, and we send warmth from thousands of miles away.

From January to August 2022, the scale of China's exports of heating and heating appliances to the world will increase by 18.4% compared with the same period last year .

Among them, exports to Europe increased by 25.3%, and exports to North America and Latin America increased by 23.9% and 21.3%, reaching 1.57 billion US dollars!

In addition to electric blankets, there are also sporting goods with a larger increase. The annual growth rate of Amazon sports product data is 10.03%. The revenue in 2022 will be 74.96 billion US dollars, and small businesses will contribute 69% of it.

But on the one hand, do we often hear many businesses say that losing money and losing money are all losing money?

This is really a matter of probability. The 80/20 rule exists everywhere. There are a lot of sellers on Amazon today, and more than 1 million new sellers were added in 2021 last year.

Not to mention that the current global economic downturn has exacerbated this phenomenon!

But you ask me if Amazon can do it?

I answer yes

If you see that other old sellers are booming in business, want to catch the wind and get rich, or just want to try the water, I suggest not to do it well. Cross-border has never been an industry that can make short-term profits, and it requires a lot of professional Knowledge. !

Especially now that Amazon sellers face more of their biggest challenges than ever.

The first is the trade-off between product selection and profit . The second is the global economic downturn. Only those categories are easy to do. The competition is fierce. How do you effectively reduce costs?

Whether it is product selection or profit, it is a discipline. If you do not have a clear understanding of foreign trade and the industry, you will easily die at this step.

Secondly, we need to pay attention to copyright issues !

I have seen many sellers prepare a large number of goods, but they lost money directly due to infringement, let alone some other side matters.

To be honest, the current global economic downturn makes it difficult to do business in any industry, and Amazon is not a suitable platform for beginners who don't understand anything.

But whether it can be done or not, it can be done. Now Amazon can survive with a good brand and a qualified operation idea, but this requires persistence.

So you see that a large number of new sellers are shouting for losses, while old sellers who have been in the industry for many years are making a fortune silently.

This survivor bias has created a situation of two-level differentiation in the cross-border and cross-border industries.