According to CNBC , one of the world's three major financial TV media , Amazon , the largest e-commerce platform in the United States, plans to hold a second shopping event for Prime members in the fourth quarter . Amazon is quietly inviting select sellers to participate in a "Prime Fall" event. Deal Event" secret fall sales event , which, if true, would be the first time Amazon has held two such events in the same year.

The company recently started notifying select third-party merchants of "Prime Fall" transaction events through its internal seller portal, known as Seller Central . The notice didn't announce any dates, but directed sellers to submit limited-time "lightning deals" by July 22, well ahead of the Q4 campaign.

#80% of Amazon sellers are clearing inventory

According to Haixi.com, 80% of Amazon sellers are clearing their inventory! Speculation has been rife that this fall Prime Day may be Amazon's attempt to compensate for a weak economy and boost much-needed sales growth. At present, factors such as U.S. inflation and port congestion have exacerbated the weakening of the global economy, import demand has shown a "precipitous" downward trend, and consumption power has been continuously squeezed by the current economic situation. According to the US e-commerce giant Amazon's first-quarter earnings report, the report shows that Amazon's total loss in the first quarter was $3.8 billion. The above factors have led to a large accumulation of sellers' inventory. It seems that the scene of Amazon's bursting orders is gone forever. More news came out that the bad reviews on Amazon’s homepage disappeared strangely.

#amazonstorebad reviews disappear strangely

In this regard, many sellers speculate that the collective disappearance of negative reviews on the homepage of some stores is because Amazon has made temporary adjustments in order to meet the upcoming " Prime Day " to promote sales. Another way of saying it is that this is an old tradition of Amazon bugs. Amazon often adjusts the page algorithm before the big promotion, and the bug will be restored after the bug is fixed. In either case, the bad reviews will come back later. If this happens to the seller's friend's store, don't be too careless, in case the disappearing bad reviews come back suddenly, or you need to communicate with consumers to solve the problem. question.

Through the above operations, it is not difficult to see that Amazon is afraid and does not want to sit on the cold bench. Since Amazon lost $ 3.8 billion in the first quarter, Amazon has been trying to adjust its strategic layout and return to its former "explosion order" situation. The idea of ​​hosting a second Prime Day in the fall isn't out of the question, Mike Scheschuk, chief marketing officer at Jungle Scout, a platform that provides Amazon sellers with e-commerce data insights, said in a company report .

# Is "Prime Day 2.0" coming?

Amazon has yet to respond to the industry’s second Prime Shopping event, but Amazon ’s strategy company, Envision Horizons, blogged about the fall shopping event on Thursday, June 16, saying in part: “Amazon is now accepting Submissions for the Prime Fall Sale."

Envision Horizons said sellers are calling the fall event " Prime Day 2.0 ."

Scheschuk even suggested that if a second Prime Day proves to be a success, Prime Day "may eventually become a quarterly event." This may be a good thing for sellers who need to clear their inventory. The large backlog of inventory in the first half of this year can be cleaned up again with the help of Prime Day . However, with the unstable economic situation this year, consumer demand will still not be There are too many gains.

Some sellers believe that Amazon is likely to use this "Prime Day 2.0" to repeat the success of Prime Day in October 2020, which is still a big promotion for sellers anyway, if "Prime Day 2.0" "Day 2.0" has been officially announced, will you participate?