Today, I will share 9 questions about CPC, which is very practical for novices who can’t advertise.

1. Why did you open this advertisement

Amazon advertising helps sellers attract target groups, guide them to product pages and increase sales.

Through Amazon advertising, you can display goods where customers can see and improve the exposure of products. In the early stage of the new product, in order to test whether your product matches the relevant matches of Amazon seller search, this advertisement will be opened in the early stage.

2. What is the purpose of this advertisement?

In order to ensure that listing is attractive, persuasive and accurate.

3. Why deny the word?

Amazon CPC keyword negative keyword is to match those keywords that have nothing to do with your products,

In order to reduce the advertising cost, we need to negate these words, and then we won’t match this word.

4. When does the advertising budget need to be increased and reduced? Why?

Everyone’s shopping time in the United States is 20-24 p.m., 22 p.m. is the best, and 12-13 p.m. is the peak of the day

Sunday, Monday and Tuesday have the most visitors. Advertising should be relaxed during high traffic periods.

5. What is the difference between automatic advertising and manual advertising?

Amazon automatic advertising is recommended by the system, and the default matching type is wide matching.

Manual advertising is a form of advertising. Users accurately display products on Amazon by searching keywords, and charge according to the actual number of clicks.

6. How to analyze the report data of automatic advertising keywords

For asin with high exposure rate, high click rate and high conversion rate, search asin, view the corresponding list, compare your listing with other listings, think about the reasons for this high conversion rate, think about the advantages of your listing over other listings, and maintain this advantage as much as possible.

For asin with high exposure, high click and low conversion (no conversion), you should also check the asin and analyze whether your list is consistent with the asin. If they do not match, consider the reason why the system associates the two lists. If it is determined that this association is caused by inaccurate or even misuse of keywords in the list, you should optimize your list and delete or modify irrelevant keywords; If the listing is relevant, you should consider why your listing does not bring the final transaction. In order to further optimize the details of the list, the optimization standard is to perform better than the content of the relevant asin as much as possible.

7. In automatic advertising keywords, which is more important, click rate and conversion rate?

Conversion rate is more important, because: high click rate means that your product can attract customers, but ultimately depends on the product itself and let customers consume. If the product itself does not work, even the flow cannot be converted. Finally, it may increase negative comments. If the listing has not changed for a long time, the advertising exposure will gradually decrease.

8. Is ACOS important?

Important, in short, it means making more money with less advertising expenses, so it is very important. The less, the better. We are here to make money, not to spend money. Even in the new product promotion period, we should constantly optimize ACOS! Secondly, the quality of ACOS is also related to advertising ranking. High click, high transformation and low ACOS = the promotion of advertising ranking. The promotion of advertising ranking leads to the reduction of bidding, reciprocating in turn and entering a positive cycle.

9. Why is CPC increasing? Why the decrease?

When your ad conversion rate is good and ACOS is decreasing, you can increase CPC. When your click through rate increases and the conversion rate is poor, ACOS is even more than 100%, resulting in a lot of invalid clicks and wasting advertising expenses, you need to reduce it at this time.