In the middle of September, Amazon’s Q4 peak season is coming. The annual Q4 quarterly sales will be higher than the total sales in the first three quarters, so each cross-border seller will make sufficient preparations for this quarter. In the United States, Thanksgiving is the last Thursday in November every year, and the day after Thanksgiving is black Friday. Since Thanksgiving, the whole United States has entered a state of buying: Black Friday, Cyber Monday and Christmas season.

For consumers, every festival is worth shopping.

For Amazon sellers, each festival is a big day to promote sales, and the whole fourth quarter is in a state of preparation.

Before preparing for the war, these time nodes need to be focused.

Submission time of Amazon black five network 1: September 17

FBA warehousing deadline: November 3

Dear sellers, seize the time to see if there is a registration entrance in the Amazon background. You must hold it in the last few days, or you will have to wait for next year. If not, don’t worry. You can sign up with your own investment promotion manager. Then after the registration is successful, the major sellers should seize the time to replenish.

The delay of logistics is normal in the past two years. Superimposed on the impact of goods preparation on holidays, the logistics congestion is exacerbated, which is bound to affect the seller’s inventory management. If you don’t pay attention, there may be out of stock.

At the same time, some sellers will ask that there are restrictions on my FBA replenishment. What if I can’t send the goods.

The suggestion here is to make rational use of overseas warehouses as third-party transit. At this time, don’t consider the high cost of overseas warehouse. Because in the competition in the peak season, it depends more on whose inventory can support the current performance and sales. After all, I can’t. It’s not easy for the order sales to go up, but the subsequent inventory can’t keep up and lose a lot of flow profits in vain.

At the same time, pay attention to the optimization of the product details page, and use advertising and promotion tools to store the flow of goods in the peak season in the early stage

In the peak season, products, logistics and operation cannot be delayed!

1. Report the second kill in advance and prepare sufficient inventory

The logistics in each peak season is relatively uncontrollable, so it is necessary to advance the preparation time and formulate a reasonable preparation plan to maintain a good inventory turnover. It is suggested to prepare some safety stocks in overseas warehouses so as to replenish the goods to FBA warehouse in time. Be sure to prepare inventory and keep it in stock! Due to the high expectations of consumers, they purchase a large number of goods during the event, and the goods may be out of stock in just a few hours. If other consumers don’t buy what they want, they are easy to feel disappointed or angry, but produce negative emotions. Therefore, all sellers, in terms of goods preparation and inventory, must make proper arrangements as far as possible according to the actual situation!

2. Check the recommended promotions regularly and submit them at the first time

The seller’s platform will update and recommend commodities suitable for promotion every week. The seller needs to pay attention in time. If there are commodities eligible for submission, it is recommended to complete the submission in time.

3. Choose a listing that is more popular with buyers

Optimize the product title, product description, five bullet points, pictures, A+ page and other information in advance. Good listing can retain customers and promote transformation

4. Test the advertising activities in advance according to the promotion objectives

Reasonable budget allocation: optimize advertising one month in advance, issue stable words for advertising, and manually give sufficient budget.

This year has also entered the second half. Although it is still a few months away from the peak season at the end of the year, the seller’s friends can prepare as soon as possible according to the actual situation. After all, Amazon has given many opportunities for new products this year

5. Grasp the buyer’s fomo psychology

This is a fear of missing out mentality. Take online sales in the United States last year as an example. On the first day of the Internet, from 7 p.m. to 11 p.m. Pacific time, nearly $3 billion was sold, which is known as “golden retail time”. Create a sense of urgency for buyers, let them seize the time to place orders, create an atmosphere of big losses if they miss, and push messages to buyers in hours.