Welcome to Amazon Singapore!

singapore is Air_h=qnhi The third largest export destination in the world, Singapore Prime is also one of the programs with the highest penetration of Amazon households in the world . Singapore [1], where the Internet penetration rate is as high as 91% , what new opportunities does it have? What is the development prospect of e- commerce industry? How big is the consumer buying potential? We will take you to find out!

No.1Singapore site introduction

1. The consumption power of Singapore is astonishing, and the consumption demand is similar to domestic consumption

2. As one of the richest countries in the world, Singapore has a per capita GDP of US$94,100[2], of which the per capita e-commerce consumption is US$1,222.4, which is 126.4% higher than the world average[3].

3. In 2019, the scale of e-commerce transactions in Singapore reached US$5 billion, while the overall e-commerce industry is still showing a growth trend, and it is expected to reach US$8.6 billion in 2023[4].

4. 74% of Singapore's population is of Chinese descent, and Chinese sellers can better understand their needs. Household goods and decorations are popular products in Singapore. During traditional Chinese festivals, Singaporean consumers’ demand for goods is similar to that of domestic consumers. For example, there is a huge demand for new year’s goods in Singapore during the Spring Festival.

Fulfillment by Amazon ( FBA) coverage, support one-day delivery

In order to improve the logistics and transportation experience of sellers and consumers, we have established a logistics center with a total area of ​​more than 15,000 square meters in Amazon Singapore , with more than 5,000 cubic meters of storage space, and provide hundreds of thousands of one-day delivery products for Prime members *.

*Only for eligible items

Going overseas to Singapore, in addition to harvesting a batch of new consumers, this will also be an opportunity for you to increase your brand influence and accelerate your brand's global deployment!

No.2Amazon Singapore Station Charges

No.3Singapore station product selection opportunities and promotional festivals

As Amazon's new site, Singapore has special product selection opportunities and a promotional calendar. In terms of product selection, Amazon has more than 20 categories open to sellers on the Singapore site. It is also a site that opens book categories to a pair of Chinese buyers, covering books and audio-visual products, video games, consumer electronics, toys and Maternity and baby, cosmetics for individual households, kitchen utensils and home furnishing and other selections. The rich selection allows more sellers and friends to make a big difference here.

1. Books and audio-visual products: projectors, home audio, etc.

2. Electronic games: game accessories, games & software, VR equipment, etc.

3. Consumer electronics: large -screen smartphones, wearable smart devices, fitness GPS, etc.

4. Toys: early education toys, children's cars, etc.

5. Maternal and infant: stroller, game table, etc.

6. Makeup and personal care: teeth whitening, lip care, shower gel, etc.

7. Kitchen utensils: stewing pot, lunch box, etc.

8. Household: clothing storage, portable cups, etc.

Among them , 3C electronics, cameras, office supplies, home entertainment, small appliances, and outdoors are popular among Singaporean consumers.

1. 3C electronics: notebook, audio receiver, etc.

2. Camera: film camera, fixed-point capture, etc.

3. Office supplies: shredders, calendars, etc.

4. Home entertainment and small appliances: home theater, home projector, etc.

5. Outdoor products: diving equipment, roller skates, etc.

common problem

Is the threshold for entering the Singapore site high? What preparations do I need to make?

At present, we mainly invite investment, and we also welcome sellers to register on the official website by themselves. We very much welcome high-quality Chinese sellers who intend to settle in, contact our investment promotion team through various channels, and we will help you discover business opportunities in the Singapore site. The preparatory work required to open the Singapore site is similar to that of other sites, mainly including company qualifications, credit cards, payment account numbers, etc. required for account registration , and the confirmation of logistics carriers in advance. Of course, we also recommend that sellers do some research on the Singapore consumer market and policy environment before moving in, so as to be more targeted. We will also provide useful information in various aspects for the seller's reference.

Is the advertising function available on the Singapore site? Can I participate in the Early Reviewer Program? Can I declare an event?

As an emerging site, Amazon Singapore will be committed to copying our good products on mature sites as soon as possible to help sellers succeed. Advertising features and early reviewer program are also on our plan list, we will roll out and notify sellers as soon as possible. DOTD, LD, BD and other activities are regular and free declarations, which can be reported by contacting the account manager.

Which categories are open to Chinese sellers on the Singapore site? Which categories cannot be sold?

We will open most categories to Chinese sellers, but sellers still need to understand the products that are prohibited from being sold online by local laws. We have more detailed information on the help page of the seller platform for sellers' reference.

Does the Singapore site support MFN self-delivery and FBA mode?

The Amazon Singapore site supports both Fulfillment by Amazon ( FBA) and Self-Fulfillment (MFN), which is the same as other mature sites.

Data Sources

[1] Statista. (February 18, 2019). Internet user penetration in Singapore from 2017 to 2023 [Graph]. In Statista. Retrieved September 03, 2019, from

wxxojlcc—qjxrxzjxrqnhicjxrxzjxznjc975069cz=x?u=?xto?=?xurxzh=turx?tz=tSz=frohu?c

[2] Department of Statistics Singapore, General Household Survey 2015:

/egznrxzh=jcfwjcfwj2015cmz=az=fjqoam

[3] US Central Intelligence Agency, The World Factbook:

/egznrxzh=jcxw?t-hugatmrnxehh.cf?hjcj=qwxig

[4]Statista's Singapore e-commerce report, Feb 2019:

/xghh.c243c124c?nhii?un?cjz=frohu? #market-arp