Everyone who does the evaluation knows that configuring a safe and reliable network environment for each account is the most important thing in the operation of self-supporting accounts!!
What aspects should be considered in order to achieve an evaluation environment with a sufficiently high degree of camouflage?
First of all: it is the hardware parameters of the server (such as security code, area code, supervision code, etc. to prevent detection)
Second: IP purity (whether DNS hop country, blacklist IP, webRTC, etc. are exposed)
Finally: Browsing environment (like whether cookies, plug-ins, etc. are associated)
This topic is well-known in the domestic and foreign e-commerce industry, and it is an open secret in the industry. Although the platform and consumers are quite disgusted with the evaluation and replenishment, if the evaluation and replenishment are not carried out in the general environment Many shops can't hold on, especially small and medium sellers.
After receiving this news recently , I couldn’t help but let my jaw drop. Several Chinese cross-border giant companies with annual sales of nearly 100 billion yuan said they were harmonious? Later, after inquiring about relevant information, I learned that the account of the big seller was blocked. One of the reasons that is considered more likely is that the data was leaked by hackers.
It is not surprising to see this. I have mentioned many times in my articles in previous years the risks of finding foreign buyers for evaluation or evaluation service providers. The main manifestations are:
1. The repeated use of buyer account resources, the ordering products are mixed, the high-end brands in one second, the next second are spread, and the labels are not clear.
2. The order was placed with a material card, resulting in an excessively high order cancellation rate, resulting in the account being audited
3. The quality of the account is uneven, the script is brushed or it cannot be evaluated
4. Data leakage, batch association of buyer accounts was risk controlled, resulting in implicated accounts abnormally
5. Keep the review time period long
6. It is easy to attract bad reviews or return products
There are also some intermediary service providers who will use the guise of "100% leave a review" and "ultra-low price evaluation" to fool Amazon's small white merchants. Once something goes wrong, they will not only not take responsibility, but threaten to return money and give malicious evaluate. pose a great threat to the store. In this case, the seller has nothing to do but admit that he is unlucky and so on.
It has to be said that evaluation is the most direct and effective way to improve the weight and ranking of products. It can not only increase the conversion rate of traffic, but also indirectly affect the ranking of the A9 algorithm. Review directly affects various factors that Amazon evaluates seller accounts, affects the exposure and traffic of product listings, and thus affects product sales. There is no doubt that the importance of Review is self-evident. Any seller who wants to expand his store will pay attention to the number of reviews and star ratings of his listing. Therefore, after weighing the pros and cons, many smart sellers choose to register abroad. Buyer account evaluation to grasp the initiative.
Whether it is Amazon, ebay, wish, lazada, DHgate, shopee, AliExpress, temu, ozon, Ali International Station, Wal-Mart, newegg, Meikeduo all need evaluation. If you want to do a good evaluation, you must have a And the ability to solve risk control , understand the underlying logic of the environment. Evaluation is not a simple piece of software or a piece of equipment that can be realized. Even if there is one, it can only solve the current problem and cannot be used for a long time, because the risk control of the platform is not static. When encountering problems, solve them and make the evaluation change. Simple, the longer you do it, the more you will understand that owning technology is king.