Amazon sellers often do on-site advertising optimization for product sales. The most common problem that plagues sellers is that the bid is the highest, but it is not displayed in the first place in the search. This starts with the Amazon algorithm A 9 algorithm, and Xingtaohui has sorted out how to optimize on-site advertising for everyone.
The A9 algorithm is the basic algorithm of the Amazon platform, and it plays an important role for shoppers to search for products on the platform. Generally speaking, it is a shopping search engine. In the ranking of advertisements, the price is only used as a variable. The main factors affecting the ranking are the conversion rate and account performance. The purpose of the platform is to display the most suitable products in front of customers, so as to retain customers.
Through the above analysis, we can conclude that price is only one of the factors in Amazon's advertising. As a seller, it is king to provide customers with high-quality products and services while advertising.
If the bid is 0.2-0.5 USD higher than the CPC, there is already an advantage, and it does not make much sense to be higher than 1 USD. It is not that the higher the bid, the more competitive. The click price is calculated from the bid of the second place + the percentage of the difference between the first place and the second place + the performance of the store.
Step 2 :
Amazon is still in the era of product king, don’t think that advertising will lead to conversion. If a new product has been launched for a period of time and has not improved, it is necessary to consider whether the product is suitable for Amazon. If it is not a new product, it is necessary to consider whether there is a problem with the listing, observe and analyze similar products more, and then optimize the pictures and themes.
In the early stage, I didn’t know what ad words to write, so I used some boring words as keywords, so there was no click-through rate and conversion rate. You can try to start with hot search high-frequency words to advertise with precise words.