A few days ago, Ren Zhengfei, the founder of Huawei, internally published an article entitled "The entire company's business policy should shift from the pursuit of scale to the pursuit of profit and cash flow", requiring Huawei to change its thinking and business policy, shrink and close the edges across the board, to ensure that it can survive the next three years. year of crisis.

Even the "aircraft carrier" Huawei takes "survival" as its main guideline and pursues profits and cash flow, especially Amazon, which has higher requirements for profits and cash flow due to the "heavy assets". Many sellers (even big sellers) have delusions and frantically stock up and stock up, resulting in a surge in demand for clearing and clearing inventory this year. The pursuit of profit and cash flow should also be an immediate priority for Amazon sellers, not just sales revenue.

Everyone understands the truth, but how to maintain profit and how to maintain cash flow? Raise the price, create more explosions and place more orders? These are not things that can be done in the short term, but are the result of long-term stable and healthy operations… In fact, every FBA seller has the opportunity to increase their net profit by 3%, but most of them don't know it, or even have the opportunity to operate for a few years. I don't even know about this, I lost this pure profit without any risk in vain!

This risk-free operation to increase the store's net profit is "Amazon FBA claim for refund", which is a routine operation allowed by Amazon, because FBA warehouses will appear in logistics operations such as shelf sorting, subsequent delivery, and return and exchange. Quantity errors, loss or damage of goods during delivery, loss or damage of goods in the warehouse, etc. The daily error rate is about 1%, but during the peak seasons such as prime day and Black Friday, the error rate is high. It will exceed 1.5%, and Amazon’s mistakes will bring sellers a full 3% loss of sales. For example, if the seller has a $100,000 store (which most sellers should be able to achieve), the seller may claim back $3,000, and if the sale is $1 million, he may claim back $30,000. It is a real pure profit , and Amazon has also set a claim period for this. If the deadline is exceeded, even if there is a real error, Amazon will refuse to compensate.

▲Sellers can make claims like Amazon

Of course, we not only want to get the refund back, but also get the refund safely, and "Amazon FBA claim" is a formal operation allowed by the platform, and the seller can find the introduction about the claim in the background. Linggou Refund, a fully automatic claim refund tool, said that as long as the seller initiates a claim within the scope of Amazon’s rules, it will not bring any adverse effects to his store.

▲ Amazon backstage display of the rules for claim refunds

It has been exposed on the Internet that some sellers have their accounts blocked due to claims. Linggou’s refund analysis stated that there are two reasons. These two points are also what the sellers need to pay attention to whether they choose a third-party service provider to make a claim : 1. It is to prevent the frequent opening of cases in a short period of time when making a claim. The seller mentioned above submitted an inappropriate repeated request because he opened more than 20 cases in one day, which belongs to the "abuse of Amazon's sales partner support service" and resulted in a ban. ; Second, don’t forge documents in order to get a refund. Resolutely don’t. Some sellers will take risks to forge if there is no difference in shipments in their stores or if they cannot provide the documents, contracts, and invoices required by Amazon, and they will be later sold by Amazon. It was found that the store was immediately closed.

Therefore, claiming a refund is completely legal and compliant, provided that the seller has to perform these operations within the scope of Amazon's rules. This is also the focus of our next discussion. How to get more refunds safely? First of all, we need to know enough about Amazon's fba claims policy, which can allow us to avoid some pitfalls, avoid violations, and ensure that we do it within the scope of the rules; secondly, we need to have good enough data analysis capabilities, only by finding more abnormal data. The chance to get more refunds is the basis, which directly determines how much or less you can claim for refunds; the last point is to be able to respond efficiently and with a high success rate based on Amazon’s responses. Claims are not made overnight but Step by step, you can successfully get back a refund by providing supporting documents such as receipts, invoices, contracts, etc. as required.

If you have the three skills mentioned above, you can make a claim by yourself , but if you don't have professional skills, especially for sellers with high store sales, finding abnormal data from millions of store data is enough to make people crazy Therefore, most sellers will choose to hand over the claim and refund work to a third-party professional tool. Because these types of tools are all machine screening data, through excellent big data collection and analysis, find abnormal data from massive data comparison inventory comparison, find more refund opportunities, and then manually initiate complaints, so as to help sellers safely Get enough refunds quickly. In particular, many sellers encounter problems such as being unable to provide receipts, invoice contracts, etc., and they will also have their own set of appeal templates and document templates to achieve safe replacement and help sellers successfully get refunds.

Remind everyone again that Amazon’s claims have a time limit. The longest claim period is 18 months, and the shortest claim period, such as size and weight errors that lead to overcharging, is only 90 days. Be sure to initiate a claim, otherwise Amazon will will not be compensated. And these refunds are directly credited to Amazon's seller account, which is equivalent to pure profit. This is definitely a lot of money for our Amazon sellers in the cold winter, especially those sellers with high sales. It is very easy to return hundreds of thousands or even millions of dollars. Never underestimate this operation. It may be more than "saving money" for you.