What kind of Amazon reviews work well? In order to better serve consumers, Amazon attaches great importance to the evaluation mechanism of merchant stores. The more user evaluations of stores and products, the better the quality, and the higher the ranking of stores.

However, in the past two years, with the improvement of Amazon's mechanism, the risk of evaluation has also increased. Because Amazon is a technology company, it will identify evaluation behaviors from multiple dimensions, and all illogical orders will be monitored by Amazon. If everyone evaluates, they place orders in a centralized manner every time. This kind of behavior that does not conform to normal store data must be will be punished. So how to do effective and effective evaluation?

1. Real person evaluation

The core principle of Amazon's evaluation is to imitate foreigners shopping in foreign countries and make positive comments on the purchased products. If there is a real person resource in hand to evaluate, it can be measured. However, novices need to pay attention. If you can control the following items, the risk will be greatly reduced.

Control the order time, that is, when evaluating, try not to focus on placing orders at the same time period. Everyone's shopping habits are different, and the real person evaluation should imitate different users and form different shopping habits.

Then there is the accuracy of the portrait. For example, if you sell women's products, there are always unmarried men who place orders. Isn't this suspicious? If you want to find a real person, you must find a portrait that corresponds to your customer group, otherwise you will find it in vain.

In a word, the core of the evaluation is to simulate real consumption.

2. Evaluation account

The evaluation needs to use the overseas network environment and IP, which is also one of the most basic and necessary tools for entry into the Amazon evaluation industry. In addition, it is also necessary to register a buyer account under the camouflage of an overseas network IP, and to obtain an account , a Google mailbox is also required .

The delivery address , for example, what we need to do at this time is that the identity information of the US station must be the real information and real address of the real American brother.

After completing the registration with the above required information, we will get an Amazon buyer account, also known as Xiaobai account. Xiaobai account cannot be used for direct evaluation. We must first bind a credit card for consumption, and the consumption amount must exceed 50 US dollars. It is to activate the comment function of Xiaobaihao .

3. Control the evaluation time.

Xiaobai should pay attention to when you can measure it, and when you don't measure it. Amazon is a listed company, and a listed company needs to annotate its financial report, which directly affects the stock price. Therefore, when the financial report falls short of expectations, it starts to refresh, and when the new site expands, it starts to refresh. brush.

Then when not to swipe, as long as there is news from Amazon, don’t swipe when it is reported by any organization , such as the previous store closure storm, and when Amazon started mass warnings, don’t swipe. Everyone tells you that I'm about to start moving, and you still commit crimes against the wind. Isn't that bumping into the muzzle of the gun?

All in all, evaluation is an operation method with as high effect as risk. Therefore, in order to obtain an effective evaluation, it is necessary to use resources, reduce risks, and do a good job in details.