One of the most effective features in Amazon's seller tools is the A+ page . A+ pages capture customer attention and increase conversions, brand awareness, and sales. Usually, keywords are very important when optimizing a listing. However, when it comes to A+ pages, optimization strategies vary.
01 Provide unique and relevant product information
By providing as much information as possible, sellers can reduce returns and bad reviews. Differentiate your product from the competition by introducing the unique selling point of your product.
02 Make pages easy to read
Avoid long speeches, obscure language, and various abbreviations of specialized vocabulary, and keep pages rich but short and to the point. Include the most important information in images so shoppers can quickly scan the listing to find the information that matters most to them.
03 Answers to frequently asked questions
If some product questions are frequently asked by customers, it means that the information is difficult to find directly in the listing, or not included in the competitor's listing, make sure your A+ page can solve these customer problems.
04Add background keywords
Amazon requires sellers to add keywords to every image on an A+ page. These keywords will be indexed by Google, and image keywords will also be used by blind users in apps that read screens.
05Research the A+ page of competing products
Take a look at how the A+ page of the competition is doing, and think about how to show potential customers that your product is better than the competition.
For example, in the listing below, I could improve the current A+ page by adding a logo module at the top, and use more images to explain in more detail the purpose and benefits of this product.
The following is an A+ page worth learning from. The information it provides includes the brand's product line, size, usage, and product details. The information is very clear and concise.
06Improve the quality of pictures and diagrams
Good pictures can help you sell your product. Including product information, specifications and functions in the A+ page combined with pictures and texts is very helpful to convert visitors into consumers. Through high-quality perspective design, consumers can imagine what the product looks like in real life.