When it comes to cross-border e-commerce on Amazon, the first thing that may come to mind is high profit. It is precisely because of the high profit that many domestic e-commerce sellers will switch to cross-border e-commerce on Amazon. Although merchants are accompanied by high profits, the platform rules are also very strict. Therefore, if you want to do a good job in cross-border e-commerce on Amazon, mastering the appropriate method is the key. For this reason, Huaju Co., Ltd. has prepared the following five points to help novice stores. Big sale early.
1. Product selection
Anyone who is an Amazon cross-border e-commerce company knows that product selection is king. Although there are many Amazon cross-border e-commerce companies in the distribution model, the selection of products is not more than the essence, and the creation of high-quality products is the king. The selection of products must be found in the field that you are familiar with. It is more secure to deepen and refine a product in the field you are familiar with than to develop a new product in a new field. It can also better seek innovative breakthroughs and avoid stepping on. Pit, the follow-up can also better form their own set of selection criteria.
2. Analyze product sales and pricing
The amount of sales is directly related to the operating profit of Amazon’s cross-border e-commerce sellers, and it is also one of the basic reference factors for subsequent adjustments and formulation of store operation strategies. For store operations, checking the level of product sales is also the most basic work, not only to check the product sales and pricing of your own store, but also to check the sales of competitors, whether competitors have adjusted product prices and so on.
3. Listing optimization
Optimizing Listing and adjusting Listing are two different concepts. Optimizing Listing means that sales have been improved by editing Listing products, while Adjusting Listing means that product sales have not changed after editing Listing, and it may even cause sales to decrease. In fact, every time we re-edit the listing, it will affect the weight of the listing. Optimizing the listing needs to be optimized at a specific moment. For example, there is no sales in a listing for a long time or a sudden drop in sales for a certain period of time. It is only necessary for us to optimize the listing, and after each optimization, we need an observation period of about a week to observe whether the edited listing has played a role in improving sales.
Fourth, CPC advertising data monitoring
Download the report and conduct effective CPC advertising data analysis based on the display volume, click-through rate and conversion rate of the advertisement. This part of the data analysis needs to understand the data behind the click conversion, and optimize and adjust the advertisement according to the data. Just simply calculating how much the advertisements cost, whether there are clicks or conversions, without considering the factors that affect the data and the logic behind them, such CPC advertising data monitoring is useless.