As an online shopping platform ranking in many countries around the world, Amazon is not only the largest e-commerce platform in the world, but also a must-have choice for many cross-border sellers. So, what are the top six reasons to choose Amazon? do you know?
1. The platform has the largest traffic
Taking the United States as an example, Amazon's traffic is 2200M, while the same B2C platform, eBay's traffic is 999M, and Aliexpress's traffic is 593M. Amazon (US) is equivalent to 2 eBay (US); 4 AliExpress (US).
2. The platform has the largest volume
In the major mainstream markets of cross-border e-commerce, Amazon is the largest local online shopping platform. As the largest e-commerce website platform in North America, Amazon's full-year net sales in 2021 will be 469.8 billion yuan, an increase of 22% compared with 386.1 billion US dollars in 2020; operating profit will increase to 24.9 billion US dollars, 229 in 2020 billion; net profit rose to $33.4 billion from $21.3 billion in 2020. Amazon's sites are all over the world, and sellers in China can also reach a large number of Amazon users around the world.
3. The platform customers are the best
Amazon's corporate culture is based on "the world's most user-centric company", and all decisions are based on the principle of customer satisfaction. In the US station, there are 101 million Prime members with heavy users, and the average annual consumption per capita is 1,200 US dollars. If they can successfully enter the platform, Chinese sellers will also have the opportunity to sell products to Prime members.
Fourth, the strongest logistics system
Has the world's largest warehousing and logistics system FBA; fast delivery and large storage space.
5. The most standardized platform rules
The platform is self-operated with third-party sellers, and Amazon will also select hot-selling products to sell by themselves based on platform data; the settled merchants are equal, there is no ranking monopoly, and it is easy to catch up. In daily operations, Amazon has also made minor adjustments to the platform rules, but they are all based on the original framework to fix vulnerabilities.
6. The average profit margin of the platform is the highest
Based on Amazon's unique platform attributes and the high spending power of consumer groups, customers are less sensitive to price, which is usually maintained at more than 30%; if the product is unique, it can be as high as more than 100%.
To sum up, this is the reason why many people choose the Amazon platform for cross-border e-commerce. If it were you, would you choose the Amazon platform for cross-border e-commerce?