2020 is an important year for video shopping. Amazon not only launched Amazon live for influencers in July, but also instagram and Facebook launched their real-time video shopping function in August. Earlier this year, in June, Google launched shopbook (not live, but still a video shopping experience). This is the dream of influencers!
The beauty of video shopping and real-time video shopping is that shopping is regarded as a means of entertainment and can work normally. Influencers can recommend their favorite products to their followers, thus increasing their authority and earning income. In addition, 2020 will be a tough year for physical stores due to the epidemic. With the global spread of lock-in measures, shoppers turn to the Internet to meet their shopping needs. This creates an ideal environment for the vigorous development of video shopping.
Even the influencers who don’t sell their products can get huge revenue potential through brand sponsorship and alliance marketing. For example, Amazon live allows member links to live events. Instagram requires a brand to register before it can go online, but influencers can easily arrange the takeover of the brand account and profit from sales.
Video shopping and live video shopping are perfect partners of influencer marketing. Followers have been seen by followers as authorities in certain areas, and they have done a lot of hard work to build relationships to make them successful in brand marketing.
To start video shopping in an influential way, it is important to incorporate ideas and plans into videos and live activities. Content is very important, and influencers must take a line to provide value-added services for sponsorship, and create high-quality content to arouse the audience’s resonance. Here are some tips for successful video shoppers:
Expect to spend hours researching the product you plan to launch.
Let your followers know that you are going to offer a video shopping or online shopping experience and get them excited about the idea.
Attract your audience
Research can help you keep your audience engaged, because you will be able to answer their questions and be proficient in talking about the products you want to promote. If you are hosting a live video shopping conference, please make sure to contact the audience regularly to ask and answer questions.
Make it easy to buy
Reduce the steps that the audience must take to complete the purchase, which will bring more transformation, so please be sure to find a platform that supports the “click to buy” mode to achieve the best results.
Video shopping: the next step of brand influence relationship
Video shopping and live video shopping are the next logical step in the brand influence partnership. This type of content provides more freedom for influencers and makes their real personality shine out, which is what their followers love them first. With the popularity of video shopping, it is particularly important for brands to find suitable influential brands to represent their own brands, and the best influencers will be able to find higher influencers. With the ROI potential of video shopping and live video shopping, it is a win-win situation for brands and influencers.