Sellers who understand cross-border e-commerce must be familiar with Amazon assessment. Amazon assessment refers to Amazon sellers contacting Amazon buyers through the assessment platform, entering the store through the platform to purchase products, and letting buyers receive the products. For the seller itself and its products, including: product quality, product appearance requirements, seller service attitude, logistics receiving experience, and a series of services, leave a high-quality and true comprehensive evaluation.
To put it simply, merchants can use Amazon reviews to help their products add reviews, get rankings, and create popular models. Today, we will talk about how to conduct Amazon reviews in practice.
Amazon store evaluation method
1. Look for evaluation resources through off-site channels
Looking for resources off-site channels is equivalent to investing in new media for promotion. The purpose is to increase the exposure of products in the public eye. The most popular platform for foreign evaluations is Facebook. 2. Sellers can choose suitable platforms for deep cultivation channels and gameplay, and appropriate advertising investment is also Nice choice.
2. "request a review" in the background
There can be a "request a review" button on the order page of Amazon's backstage in the United States. After we click the button, Amazon will send an email reminder to the buyer who purchased the product, and after the system is revised, when the buyer leaves a review for the product There is no need to click on the star rating and leave the text and title of the comment, just click on the star rating and submit it directly.
3. Amazon Vine Program
The Amazon Vine plan is a plan launched by Amazon to allow more sellers to get more reviews in the early stage of promotion, thereby reducing the difficulty of new product promotion for sellers. At present, the VC account is fully open to sellers.
At the same time, seller registration is also free, which can be said to be "zero cost" for registration. However, there are certain requirements for sellers to register for the Vine plan, and the specific situation is mainly based on the actual situation.
4. Give an Amazon Gift Card
Gifting Amazon gift cards is the most widely used in many evaluations. During the actual operation, some buyers will take the initiative to contact themselves with gift cards. This method has the best effect because it is equivalent to sending money directly. , but the risk is also greater. It is worth noting that when a gift card is charged with a black card, the account will be blocked. Therefore, to recharge the gift card, you need to find a regular card dealer, and don’t buy it cheaply online.
5. Guide customers in the package
This is similar to the small card that Taobao buys and receives "leave a good review as a gift", and the specific guiding steps can be written inside the package.
How do sellers learn to evaluate self-supporting accounts, register themselves, support their own accounts, place orders for themselves, save operating costs, and how can one device support thousands of accounts? Quickly improving the ranking, weight and sales of a product can increase the number of orders, likes (rating), store reviews (feedback), and product reviews (reviews).
One: Self-supporting account evaluation , by building a foreign server and IP by yourself to achieve self-registration, raising account, placing orders, and purely manual operation. (Not a flash, not a software, not a device)
2: Assess the advantages of the self-supporting account, the time and quantity of the evaluation are under your own control, and you can measure it anytime, anywhere.
The evaluation cost is very low, the cost of registering an account is a few dollars, and it can be used for a long time
Don't worry about being maliciously refunded or using a black card to place an order
One device can support unlimited numbers, the model is easy to copy, and a professional evaluation studio can be opened
Disadvantages , the evaluation environment has high requirements, there is a certain success rate, and the technical threshold is relatively high.
Three: How to operate the self-supporting number?We will teach you how to build a foreign environment and home IP, and connect you with first-hand resources for registered accounts (foreign email addresses, addresses, mobile phone numbers, credit cards). You can register unlimited accounts to place orders, and one device can store thousands of them. Account, can be measured anytime, anywhere, the operation is very simple and convenient
4: What is the biggest risk in evaluating the self-supporting account?
1. It is the account success rate, and the cost of registering an account is a few dollars if unsuccessful.
2. Try not to spend thousands or even tens of thousands to buy evaluation equipment or accounts at will. It is best if you can register yourself, and the technology is in your own hands.
Five: What platforms can our environment be suitable for?
All Amazon sites, ebay, wish, lazada, shopee (shopee), mercari (coal stove), AliExpress, Walmart, Facebook, Ali International, Independent Station, Rakuten, Meikeduo, Google, Newegg, Tik Tok, etc. .
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