Short videos have developed rapidly and are widely accepted by the public. The video display function has also been launched on domestic and foreign e-commerce platforms. How to do short video marketing on Amazon?
Content and expression to match product and brand
The content planning and expression of short videos should match the product features and brand connotation. Short videos themselves are used to promote products and spread brand awareness. Wouldn’t it defeat the purpose of marketing if the content or presentation of the video does not allow customers to understand the product and brand well?
The best duration for short videos is 60s
There must be people, but people cannot use them casually: In short videos, the operation process and performance test of products should be shown by people as much as possible, because the viewers themselves are people, and the interaction between people and products appears in the video, making it easier for people to interact with products. People and products are closer and more convincing. In addition, people do not use it casually. The characters in the video are best chosen to be locals in the target market, giving the audience a sense of intimacy and authenticity.
Short video marketing pays attention to continuity
Short video marketing is actually the same as SEO. It pays attention to continuity and persistence. Marketing is a protracted battle. Especially for short video marketing on social media, only by persevering can consumers gradually pay attention and spread it.
Short video dubbing, if you can make the best use of the dubbing of the characters in the video, of course, you can also dub alone, but the dubbing should be in the official language of the target market. In fact, many countries, like China, have dialects in their language. Just like China, there is a certain difference between the Mandarin spoken by southerners and the Mandarin spoken by northerners. China takes the north as the benchmark. So know the official language spoken by your target market and avoid joking.
Do a good job in customer interaction and comment response
Short video marketing is not distribution, but just letting customers see the product. Always pay attention to customer comments on videos, reply to customer comments, interact with customers, and enhance customer stickiness and activity.
In addition, regularly do data analysis, including the peak period of short video on demand, which types of videos are more popular, how customers evaluate short videos, etc., and optimize short videos according to the analysis results to improve the marketing effect of short videos.
The above is the whole content of how Amazon cross-border e-commerce shoots Amazon short videos introduced by Yanlang Amazon e-commerce editor. If you are still interested in related content, please continue to pay attention to Hubei Yanlang Technology Co., Ltd. to get reading Cross-border e-commerce related informationNext: Can't modify the product title of the Amazon e-commerce store? What does 8541 error message mean?