Christmas is a big festival for cross-border sellers. Merchants should prepare in advance, seize the opportunity, do a good job in product optimization, drainage marketing, etc., to boost sales, and email marketing is one of the methods .

How to conduct email marketing in Amazon Christmas season

Step 1: Log in to the Amazon background, click "Brand", and then click "Buyer Interaction".

Step 2: Switch the page language to English, and then we can see the title information of the new Christmas theme, as follows:

Default Theme default theme

Spouse''s gift spouse/partner gift

Stocking stuffer socks storage

Kid's gift Kid's gift

Grandparents'gift Grandparents gift

Holiday decoration Christmas decoration

Holidays hosting holiday guest related

Step 3: We can choose different theme templates according to the attributes of our products, and then fill in the template information according to Amazon.

By using the above theme templates, you can recommend gifts for buyers of different identities, and also recommend products such as holiday decorations for customers to increase your store sales.

It is worth noting that if your Amazon store brand has 1,000 or more followers, using this tool will work better. However, it doesn't matter if you don't have so many followers, as long as you are a brand with followers, you can use this function.

In addition to using Amazon's free Christmas templates, we can also send Amazon holiday promotional emails to customers in other ways.

How to send Amazon peak season emails

1. Clarify the subject of the email and include a concise summary of the title.

First of all, the title of the email is extremely important. Whether you are promoting a new product, evaluating, or asking for opinions, the subject of the email must be clear, focused, and the title should not be too long. Briefly explain the subject of the email content.

2. Choose keywords reasonably to increase the opening rate of emails.

Sellers can use some keywords that can attract customers to open the email.

3. Avoid sensitive keywords and reduce spam rate.

In order to avoid emails being filtered and intercepted, sellers should pay attention to word selection when writing email content, try to use popular vocabulary and avoid sensitive keywords.

4. Check the integrity of the email content to make sure it is correct.

The title and content of the email, if there is a picture attached, make sure that the picture is selected correctly and can be displayed normally, so as to better attract the attention of customers.

5. Choose a different time to send emails and find the right time to send them.

Sellers can consider foreigners’ habits of checking mailboxes, and it is also important to compare the effects of weekday delivery and weekend delivery.