1. What is the Amazon trademark registration process?

Amazon sellers often encounter unscrupulous merchants producing counterfeit products of their own brands, which not only plagiarize their achievements, but also tarnish their own reputation. In such a situation, the most effective way is to use the trademark to protect yourself. With your own brand trademark, you can report this kind of behavior. Amazon officials attach great importance to the crackdown on trademark infringement. So, what is the Amazon trademark registration process?

( 1 ) Formal review: After the Amazon trademark registration application is submitted, the legality review of the submitted application documents, trademark drawings, power of attorney and other documents: if it meets the requirements, the application date and application number will be granted.

( 2 ) Substantive examination: According to regulations, examine whether the trademark is registrable, whether it is the same or similar to the previously registered trademark, whether it violates the prohibition clause, etc. For trademarks that fail the substantive examination, the examiner will notify the applicant in writing and inform the reason for rejection. The applicant shall submit the reexamination within the time limit from the date of receipt of the rejection notice, otherwise, the application will be deemed abandoned, and the application date and application number will not be retained.

( 3 ) Announcement: After examination, if the examiner believes that the trademark is acceptable, it will publish an announcement on the US official trademark announcement, and one month from the announcement date is the opposition period.

( 4 ) Submit a statement of use: After the above procedures, the US Trademark and Patent Office will issue a " Notice of Permission ". Within 6 months after the issuance of the " Notice of Permission " , the applicant must provide a statement of real use of the trademark in commerce, or apply for a pre-approval Keep the trademark.

( 5 ) Registration approval: After receiving the true use statement, the United States Trademark and Patent Office will conduct another review, and if it decides to accept the true use statement after review, it will issue an Amazon trademark registration certificate. The entire smooth application process (if there are no rejections, objections, etc.) takes about 12-18 months.

2. How long does it take to register an Amazon trademark?

Generally, it takes at least 9 months from start to finish to obtain an Amazon trademark.

The more important date for Amazon trademark registration is the filing date, and other people who apply for similar trademarks after you will be in line behind you. Once an Amazon trademark application is filed, there is a wait of approximately 3 months before government attorneys ( aka examining attorneys ) review the application. If approved, the government will issue an " opposition " application within approximately 3 months . If there is no opposition to the trademark application, it will be registered within three months.

There is one exception to this "9 -month " rule — you can file a " special leave , " which is an application to the USPTO Chief of Office, asking them to expedite their initial examination of the mark. But that would incur additional costs, and would only reduce the time it takes for " phase one ," the time it takes for government lawyers to review the application, by perhaps about two months in processing time. To take advantage of this, you need to actively deal with infringers. The USPTO does not grant " special permission " just because you want to register with Amazon Brand Registry .

After deciding to file an Amazon trademark application, the proper Amazon trademark registration process is critical. In some cases, if you make a mistake in the application process, you will have no choice but to resubmit and start from scratch.

3. What materials are required for Amazon trademark registration?

Information required for Amazon trademark registration :

1. If applying as a legal person , attach a copy of the "Business License" or valid registration certificate with official seal ; if applying as a natural person , attach a copy of personal identification document ;

2. The applicant's detailed information ( in both Chinese and English ) , including name , nature, nationality, detailed address, zip code , and contact information ;

3. The electronic version of the trademark sample ;

4. Commodity name and category ;

5. The applicant submits a statement of sincere use of the trademark, stating which products or services the relevant trademark will be used on ;

6. The applicant provides a statement of genuine use of the trademark in commerce.

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