Every year, many sellers invest in cross-border e-commerce, but due to the continuous upgrade of platform risk control, sellers are paying more and more attention to increasing the sales and weight of products .
We all know that on the Amazon platform, Review directly affects various factors that Amazon evaluates seller accounts, affects the exposure and traffic of product listings, and thus affects product sales . There is no doubt that the importance of Review is self-evident. Any seller who wants to build their own boutique and popular products, in addition to product pictures , descriptions , details , advertisements and off-site promotion, the most important thing is the number of reviews and star ratings of their listings
However , reviews are not easy to obtain. The shopping habits of foreigners lead to a low review rate. According to incomplete statistics, the ratio is about 100:1.7. Especially for a new listing, it is only possible to get 1.7 reviews if you have 100 sales.
For a listing without any comments , it is difficult to improve the operation, and sales can only be obtained through advertising and promotion. However, for sellers, the upfront cost of a new product will increase. After all, it is a new product, and many sellers will not easily spend a lot of money. Funds go to advertising and promotion expenses
Therefore, many sellers will use various methods to quickly obtain effective reviews. Therefore, there is an industry of Amazon self-supporting accounts. Evaluation is indeed an important channel for many sellers to obtain reviews.
Below I will share with you in detail a few methods of evaluation currently on the market:
1. Find an intermediary service provider: Some service providers do have a large number of foreign reviewers, but the service providers are mixed, and the quality of the accounts is also uneven. Many real-person evaluations also use scripts to leave Reviews, which is already public in the evaluation circle. It’s a secret, listings are easily judged by Amazon as malicious reviews , and 8 out of 10 intermediary service providers are fake, which means that there are currently more cheap review resources on the market, and many intermediary service providers will hang 100%. Comments , under the guise of ultra-low-price evaluations, are used to fool Amazon's small white merchants. Once there is a problem, they will not take responsibility, but will threaten to refund the money, which will give malicious evaluations and pose a great threat to the store . In such a situation , sellers have no choice but to admit that they are unlucky, which makes sellers in the contradiction of being dubious about the real person evaluation, but they have to do it.
2. Real person evaluation
Looking for international students or foreign buyers on some foreign social networking sites, after negotiating the price, according to normal buying habits, place an order and leave a positive review . The real resources of real people can still effectively improve the conversion rate of products.
However, with the increasing demand for real-person evaluations and the adjustment of various Amazon review policies and other factors, the service quality of real-person evaluations abroad has also begun to decline, mainly as follows:
Account resources are reused, and the review time period is long
The market is more complex, and it is difficult for beginners to distinguish between true and false. If you accidentally encounter some unscrupulous merchants, you may encounter risks such as scams or account closures.
3. Self-supporting number evaluation
Relatively speaking, self-supporting account is a relatively controllable way of evaluation, but it has higher requirements for operators
It manifests itself in several ways:
1. Time and quality are relatively controllable and can be arranged flexibly
2. The cost is relatively low, which is relatively cost-effective than paying high commissions
3. The quality of the accounts raised by myself is relatively controllable, and the IP I use is also pure IP, and I will not place orders in large quantities, nor will I use repeated resources , such as IP , delivery address, etc., I know what I have, now Many big sellers in Shenzhen basically have their own evaluation teams to cooperate with the operation. Of course, there are also many pits in the evaluation of self-supporting accounts. For example, there are some immature investment-inviting companies in the market . Harvesting small white leeks in name, selling evaluation equipment , selling accounts, a device sells for several thousand yuan, and an account for a few hundred dollars. In fact, these costs are very low, and there are many liars. Everyone must keep their eyes open.
4. Aside from safety, the proportion of evaluation costs to operations is also increasing year by year . After all, everyone is doing what you can’t sell without doing evaluations . The shipping cost of goods from China to Amazon warehouse includes product cost plus evaluation. Cost, the evaluation process almost accounts for most of the cost of the seller
Based on the above considerations, it is recommended that sellers start to form their own account support team and keep a review account for backup. First, it may reduce some costs, and second, make the evaluation more controllable.
Raising a number is a technical thing, and it is recommended that you try it after you understand many aspects.Because there are many problems to be solved here, first of all, you must have a stable system environment ip , DNS , webrtc, and the underlying anti-association technology, and secondly, you must have enough experience and data to analyze the ordering skills and the maintenance cycle. The third is your buyer's data source , the fourth payment method, and credit card gift card resources . Failure to do any of these links will affect the success rate.
I will share so much with you today. Interested friends can contact me. Welcome to exchange and learn from each other!