Wuhan Star Set sail: How to quickly gain the favor of consumers without real-time customer service on the Amazon platform
The biggest difference between Amazon's platform and domestic traditional e-commerce sellers is that domestic e-commerce platforms attach great importance to real-time communication with consumers, not only after-sales customer service, but also pre-sales recommendations for consumers' needs. Therefore, domestic traditional e-commerce platforms are operated. There must be dedicated customer service personnel, while Amazon does not have a real-time customer service system. "Light customer service and focus on display" is a major feature of Amazon. Amazon sellers and consumers only communicate with consumers by email, and consumers rely on product listing pages to place orders. The content comes from the main order.
Amazon sellers only need to ensure that the content of consumer communication emails is processed within 24 hours, and this does not mean that sellers do not need to communicate with consumers, but because there is no real-time customer service system, every time sellers and consumers communicate with consumers. Communication appears to be crucial .
For customers who have already placed an order, expressing their gratitude to consumers for placing an order through email can make consumers have a better look and feel, and can actually feel the seller's intentions, and quickly gain the goodwill of consumers. For consumers who actively initiate communication, the efficiency and frequency of replying messages will directly have a certain impact on consumers' desire to purchase.
At the same time, because Amazon does not have a real-time customer service system , it also has higher requirements for product detail pages. Product listings should show all the features and competitive advantages of products as much as possible, and the language should be refined and concise. I have no patience for lengthy text, and the page layout should be as eye-catching as possible to attract consumers' interest.
The main image and video must be clear and accurate so as not to affect consumers’ judgment. Secondly, the content of the product listing must be in line with the actual product, otherwise it is easy to receive negative comments from consumers, which will also have a certain impact on the development of the store.