Amazon Selling Principles

The official reply to the email contains a promotion of Amazon's selling policies. Specific content includes:

l Always provide accurate information to Amazon and buyers

l Work in parallel and must not abuse Amazon's features or services

l Do not attempt to harm other sellers or their products /grades or abuse them

l Do not try to influence buyer ratings, feedback and reviews

l Do not send unsolicited or inappropriate communications

l Contact buyers only through buyer-seller messaging services

l Don't try to bypass Amazon's sales process

l You may not be able to operate multiple seller accounts on Amazon without a legitimate business need

The other party noticed the seller sending the warning email after placing the order and reported it. The link was removed as Amazon determined that it had subverted the rating of someone else's product through relevant evidence.

Amazon has strict rules for sellers' selling practices. When encountering follow-up sales, they must be treated reasonably and not let the other party make mistakes. Gains outweigh losses. So, what are some good ways to trade and sell?

How to deal with hijacking?

How to properly handle the Amazon hijacking problem

Take the initiative to attack, drive away and sell

1. Sending a warning letter

For low-level followers, a simple warning letter can easily act as a deterrent. As a warning letter, the warning letter needs to include the following:

Evidence showing the other party's follow-up actions ( listing link, follow-up screenshots, etc.)

Provide compliant sales documents, otherwise you must stop hijacking and delete the listing

Serious warning: Complain to Amazon about after-sales practices

2. TestBuy operation

After a long sale, it was inevitable that some followers would become bolder, and a warning letter or two was no longer enough to convince them to leave. You can try to use TestBuy to complain about counterfeit products to Amazon to protect your products.

The operation is as follows:

After registering an Amazon buyer account, use the account to purchase products from your followers

After receiving the goods, please keep clear purchase records and product unpacking records

Product differences such as color, style, packaging, size, etc.

Submit evidence to Amazon to complain about a follower's product

3. Empty the inventory of the co-seller

For some "stubborn players", occasionally a more serious treatment is required – buying out the opponent's inventory.

We can order all the inventory of the co-seller. Although the payment has not been paid yet, using Amazon's Pending mechanism, the inventory of the other party will immediately become 0, so it cannot be displayed. Occasionally, you will encounter a follow-up seller who has set an upper limit on the order quantity, so you need to work hard to order a few more times.

4. Report infringement to Amazon

If the above methods are unsuccessful, you can consider sending an official report email to Amazon to report the infringement of the seller.

Amazon report link:

Defend in advance and avoid hijacking

1. Apply for brand record

In the past year or two, Amazon's support and care for brand sellers has been very obvious, whether it's Amazon policies or on-site advertising. For sellers who want to stay rooted in Amazon for a long time, product branding will be the future development trend. Registering a brand and becoming a brand seller can also greatly reduce the chances of being targeted by stubborn followers.

Complete the brand application, do some thinking on the product packaging, keep your distance from the same product on the market, and don't give professional sellers the chance to counterfeit and shoddy products.

2. Build a brand website

In order to ensure that the rights and interests of their own products are not damaged, it is necessary to establish a brand website. On the one hand, it improves the professionalism of the seller's identity, and on the other hand, it can effectively prevent others from hijacking and even stealing product pictures, providing a solid shield for products and brands.

3. Participate in Amazon's official anti-hig-selling project

Although Amazon encourages hoaxing, not all of them are in line with the policy. In the face of endless evil tricks from others, we can only use official means to curb such malicious behavior.

Amazon officially provides two basic policies:

AmazonProjectZero (Amazon Project Zero)

AmazonExclusive (Amazon Exclusive Selling Program)