There are a lot of friends who have joined Amazon as cross-border e-commerce recently. Many of them still have little knowledge about cross-border e-commerce. Today, let's talk about the introductory knowledge of cross-border e-commerce.
First of all, cross-border e-commerce has two mainstream operation modes, one is the independent station transaction mode, and the other is the cross-border e-commerce platform transaction mode. Although the two modes do not conflict with each other, they can also lead to each other. It is the only way for a company to become bigger and stronger, and Xiaobai is best to accumulate from mainstream cross-border e-commerce platforms step by step.
At present, the mainstream cross-border e-commerce platforms in the market mainly include Amazon, eBay, wish, and AliExpress. These four platforms have different access thresholds, operating rules, and main products for sale. It’s like when you buy clothes, you think of a certain cat, when you buy electrical appliances and technology products, you think of a certain Dong, and when you buy cheap household items, you think of a certain lot.
Therefore, the selected platform also determines how you choose products next. Product selection is a very important part of cross-border e-commerce business and the main factor affecting product sales. Therefore, before doing cross-border e-commerce, it is necessary to do a good job of positioning, whether to do import e-commerce or export e-commerce, whether to sell food, electronic products, decoration or clothes. It is recommended to choose products with a life cycle of at least one year, products that are easy to follow-up product upgrades, and products that conform to current trends, and the monthly search volume of keywords should preferably exceed 100,000+. Finally, it is necessary to ensure that the source of goods has certain advantages, stable supply, low cost, large profit margins, and avoidance of product selection infringement.
In addition, the platform also has a great influence on the operation mode. For example, AliExpress is owned by Ali. Referring to the attitude of AliExpress itself to turn a blind eye to the operation mode of cluster stores, AliExpress will hardly be in the store. There are very strict restrictions on the association. If novice sellers have the strength, they can appropriately adopt the style of making popular models and cluster stores.
But if you choose platforms such as Amazon and eBay, they will adopt a very strict suppression policy for multi-store operations, and often have a wave of bans and store closures at certain times of the year, which is very unfriendly to novice sellers. policy. If you want to be a novice on Amazon and other platforms, you must do a good job of account prevention at the beginning of the store.
There are many actions to prevent account association, but the most important are these two points:
1. Mark with a unique product
Although sellers can use the same information to register multiple AliExpress stores, it must be noted that the product description of each store cannot be exactly the same, or highly similar, otherwise the platform will consider it to be duplicate distribution, which will lead to These stores are associated, and the traffic and weight of the store will be reduced.
2. One store uses one IP
In theory, the AliExpress platform will not force a store to use an IP address like Amazon, but after the account is linked, the punishment of a store will directly affect the rights of other stores to be demoted. Therefore, it is relatively safe and secure to use one IP for a store.
Faced with the problem of account association, some people adopt the method of equipping multiple computers and setting up multiple network cables; the method adopted by some people is to use VPS to go overseas. At this time, the anti-associated browser equipped with high-quality IP can be very useful. .
The "multi-account operation" of the fingerprint browser means that the browser can assign a unique browser fingerprint information to each account. Different network environment information is used, which is equivalent to each "account" using a completely isolated browser to run the "device". The "device" has its own configuration environment, cookie data, historical records and other information, which can The environment used by the account is completely isolated. This means that when using a fingerprint browser to log in to multiple accounts on the same website, the account information read by the platform is completely different, and the accounts will not affect each other.