Prime Day 2022 is over, but Amazon is kicking off the holiday season with another big sale that surprises customers: Prime Early Access Sale 2022. The big sale, which runs from October 11-12, will offer Amazon Prime members exclusive discounts and deals.

Customers can look forward to "Black Friday caliber deals" during this event and on a variety of products .

So, as a seller, how do you prepare for this big Fall Prime Day in such a short period of time ?

What Amazon sellers can do to prepare for the 2022 Prime Early Access sale

Amazon doesn't give sellers much notice about upcoming sales, so you need to act now. To fully reap the rewards of Amazon 's Prime Day fall event, it's important to take steps now to prepare your business for potential sales growth. Our seller calendar can help you keep track of important, upcoming dates like Prime Day – which we'll detail here.

1. If you don't have enough FBA stock, please create an FBM quote

Since this launch is only six days away from the event, you may not have enough time to send your new inventory to FBA. If you don't have a lot of FBA inventory available, another solution is to create an FBM quote on your listing so that you can still offer deals and meet customer demand by fulfilling your own orders (or using a third-party fulfillment center).

2. Provide customers with a variety of savings methods

To entice customers to buy your products during early access sales, we recommend that you create deals, discounts, and promotions in your listings.

Some sellers don’t trade at all and see an increase in sales simply because of increased traffic. But offering customers a way to save is a good idea. Here are three methods:

Use Amazon coupons. Coupons are the best way to let customers know you’re offering a discounted price because it appears as a bright green label next to the list price on the product detail page – customers won’t miss it, and they’re not looking for a deal on a separate page .

Create promotions. In Seller Central, Amazon sellers can create different promotions such as “Buy 1 Get 1 Free” or “Buy 1 Get 1 Free 50% Off”. You can also create custom social media promo codes to share with your audience or influencers outside of Amazon. You will receive a custom marketing page to send potential customers to.

Adjust your list price. While Amazon doesn't recommend simply lowering prices, it's another option for big sale days. If you add a list price next to the sale price, Amazon will display the offered discount on your listing. Last year, this feature was disabled, but we noticed it's back.

It's still a good option and will save you the long-term storage fees that unsold inventory can accrue over time. Plus, it can boost your Bestseller Rank (BSR).

Note that customers can use other promotions such as coupons and lightning deals at the same time to save even more money.

3. Optimize your listings

Sellers should also focus on listing optimization before any big sales events. While discounted prices are important to today’s shoppers, your product listings need to be as engaging as possible to get those conversions.

Review your listings: Check your titles, bullet points, images, and descriptions to make sure they're up to date.

Split-test your A+ content: If you’re brand-registered, consider using Amazon’s split-testing feature to maximize your listing’s conversion potential.

4. Boost your marketing strategy

Ensure customers find your products in Prime Early Access sales by increasing your brand's visibility on and off Amazon . From now on, when the sale starts, you can reach a larger audience with incredible deals.

View your PPC (pay-per-click) campaigns . Consider bidding more aggressively for your product's most important keywords to improve your organic rankings. If you're a brand-registered seller, now's the time to take advantage of your access to Amazon's advanced PPC advertising solutions. These include Sponsored Brands, Sponsored Brands Videos, and Display Ads.

Run non-Amazon ads: Drive external traffic to your deals to increase sales. Try the sophisticated targeting features of Facebook and Google ads, and remember to use Amazon Attribution to track your non-Amazon traffic and conversions.

Use social media to remind customers of your upcoming Prime Early Access Saley deals. Consumers are increasingly interested in finding products on Facebook, Instagram, YouTube, and even TikTok—capturing their interest through posts, Instagram Stories, and short videos, letting them know how much they can save on your products on Prime Day. You can even recycle some of it through Amazon Posts.

Automate your review requests. Accumulating great product ratings and reviews is an important part of your marketing strategy. Make it easier for yourself by automatically requesting reviews from your Amazon customers.