Keywords are the most important channel for customers to search for and discover our products, and are an important source of our listing! One of the traffic sources.
Finding the right keywords and typing them well can help our products get the best exposure and achieve higher ROI.
From an operational point of view, it is an inappropriate and cost-effective method for Amazon’s new products to make big headlines at the beginning. On the one hand, hitting big words means higher click costs. Some popular big words click three or four dollars or even more, which is really painful. Of course, local tyrants are free.
On the other hand, because the new product has not been reviewed yet, too many advertisement clicks and few actual transactions will reduce the conversion rate of listing. According to the A9 algorithm, this is actually not a benign promotion rhythm.
At this time, the more suitable method for us is to hit long-tail keywords first, with little competition and low CPC.
So what methods can help us quickly discover product long-tail keywords?
It can start from two dimensions, inside and outside the station, and I think the data inside the station is relatively more valuable for reference.
01Search drop-down box to recommend keywords
By entering the keyword root in the Amazon search box, the drop-down box will recommend a series of keywords. Here is a little trick, the root (space bar) a, the root (space bar) b… can be extended to the root (space bar) )z. For example:
02Long tail words that appear in the search term report
Download the automatic advertising or manual extensive advertising report, analyze the advertising report, and the long-tail keywords with higher clicks and higher conversions are more authoritative and meaningful.
Or refer to the advertising reports of peers, there are channels in the market to buy.
03 ABA brand analysis function tool mining
The ABA function is really worth exploring. However, you must be a brand registered seller to use this function. It can be said that the data inside is more accurate and more meaningful than the data of any paid software outside.
I have written an article on how to use the background brand analysis function to select sellers who are interested in potential products and friends can refer to it.
By entering the root word, you can mine the most searched keywords on Amazon within a certain period of time. The lower the frequency ranking, the higher the search popularity.
You can also find any competing ASINs and tap the main traffic words of the other's products.
In addition to the above methods on the site, you can also mine long-tail keywords by scraping the titles, copywriting, Search Term, QA, review, etc. of competitors' listings. As long as you pay attention, you can easily find them.
04 Google Keyword Planner
There are many tools for expanding keywords outside the site. Here are a few commonly used tools for everyone.
Google keyword planner keywordplanner, you can refer to the monthly search volume and the degree of competition for the word.
05 Third-party tools, such as: Yishutong
Some mainstream Amazon operating software on the market has its own keyword mining function, which can be used as a reference. Take Yishutong's ASIN keyword reverse search function and keyword expansion function as an example.
①ASIN keyword reverse search function, enter the ASIN of the competing product, you can reverse the search for the keywords included in the competing product, evaluate whether it is worth doing, and add it if it is worth doing.
②Keyword expansion function, the system combines the Amazon algorithm and the Yishutong algorithm, input keywords, and quickly dig out a large number of hot search keywords related to the query keywords, helping sellers to write optimized listings and expand keyword thesaurus.
In addition, Yishutong also has related tools to filter keywords and establish a keyword library.
06 Synonyms, small language words, etc.
In addition to the long-tail words expanded by the above tools, there are also synonyms and small-language words (Spanish is the second most populous language in the United States) and words that are easily misspelled every day. These words are also very good. If the traffic source is added to the Search Term, it can capture part of the long-tail traffic and form a good conversion.
(Amazon Advertising Tools Free Registration Link:)