1. Make full use of the new words brought by Amazon's seckill sprint

The keyword traffic data brought by each spike is very important. According to the weight of the A9 algorithm, the title weight accounts for 70%, which is a huge space for keyword utilization. Therefore, it is very important to use brand analysis reports and other tools to add keywords with high conversion rates in the seckill to high-weight positions on the listing page in a timely manner, which can help sellers obtain some key traffic weights in time;

2. Make full use of the traffic data brought by Amazon's seckill

After each seckill, carefully analyze the data in the business report to see if the traffic is increasing or the conversion rate is decreasing, or the conversion rate is increasing, and the traffic is insufficient. If the traffic is rising, is it advertising or off-site, is the mobile terminal traffic rising or the PC terminal traffic rising, etc. Accumulate experience for each new seckill by reviewing what was done well and not enough in the last seckill;

3. Make full use of the advertising data brought by Amazon’s seckill

Make full use of the advertising data brought by the large traffic of Amazon Lightning Deals, clean up the residual battlefield after Lightning Deals in time, add negative keywords that only click on unconverted keywords, retest new bids and budgets, and close some temporary advertising campaigns opened for Lightning Deals in a timely manner, or Adjust the advertising budget to 1 and wait for the next seckill before opening;

4. Continuous heavy volume discounts outside the station

3 days after the seckill, the trading volume will continue to increase according to the performance of the seckill. If the performance of the spike is relatively stable, sellers can temporarily stop moving. If the seller returns to the original sales soon, the seller should take some incentives to get it back as much as possible to the sales on the day of the seckill, and maintain it for 3-5 days as much as possible through channels such as the deals website or Facebook group.

Article source: XM Forex website