Budget is a very important factor that affects Amazon advertising (almost all types), but many sellers don’t have a precise direction on how their budget increases and decreases when adjusting their ads.

1. Is the determined budget sufficient?

This data can be seen in the background advertising report, in the form of a percentage of the ad campaign or ad group, which shows the seller's online time and the percentage of the past 24 hours.

If the seller's online percentage of ads is relatively low, it indicates that the seller's advertising budget is obviously insufficient, especially in the period of new products, the seller needs to be 100% online and quickly collect Amazon data. If the seller has very little online time, that is, if the seller's percentage is relatively low, the seller's data will be incomplete, which will affect the seller's judgment on the advertising results.

2. If the online time of the seller's advertisement is already high, the seller can also refer to the Amazon search query report

This form can be found in the brand drop-down box in the background. The table measures the performance of keywords. If the seller says whether the seller's performance on a keyword has obvious advantages compared with other sellers, in fact, this data side reflects our room for growth.

3. Advertising keywords will continue to drive the organic ranking of keywords and continue to be included in Amazon

1) If the seller has been making a certain product for a few months or even a year, then the seller should adjust the seller's advertisement at this time, because the proportion of the seller's advertising listing is large, and the seller needs to pay attention to the optimization of the seller's listing keywords.

2) If the ratio of the seller's advertising keywords and organic keywords can reach a ratio of 1:3, it shows that the seller's advertising is doing a good job, because the advertising listings are indeed promoting the organic listings and continuously improving the organic ranking, which is consistent with the ideal. The 25% value of your ad listings is very close, but sellers should be aware that sellers will still need to increase their budget at this time if their total terms are still well below their competitors.

3) The number of advertising keywords is very close to the number of organic ranking keywords. At this point, you can reduce the budget first, run it for a period of time, and then make a judgment.

Article source: XM official website