Product weight is closely related to the seller's product sales performance. For example, if a seller wants to have good sales performance, then high sales volume is very important. The higher the weight of Amazon's products, the easier it is to be recommended by the platform. The more the platform recommends, the better the ranking, and the greater the chance of purchasing after being seen by consumers. So how to improve the product weight of cross-border e-commerce platform? !

1. Pay attention to the choice of products

The choice of products is an important factor affecting the opening of a store, and the issue of product weight will actually have an impact. For example, if a product sold by a seller sells well on the platform and there is a large demand and a small supply in the market, the platform will definitely give a higher weight. Therefore, sellers should pay attention to the selection of products. If they choose products that already have a large number of competitors, it is difficult to quickly obtain the high weight given by the platform.

2. Product listing optimization

Optimizing product listings is a necessary job for sellers to open a store, but the optimization of listings will actually affect product weights. For example, frequent modification of listing titles is not conducive to the accumulation of weights. Therefore, although sellers need to optimize their listings to the title position, However, it is not recommended to modify the title frequently, and it is not recommended to make big moves in the use of keywords every time, otherwise it will also lead to a decrease in the weight of the product. At the same time, in terms of the price of the product, in the operation of the seller, the price of the product will be modified. Through the price adjustment, the product can attract consumers to buy, but the price adjustment should not be too frequent, because the product with unstable price will also be consumed. People refuse and dislike it, just like when we are shopping ourselves, if we see a lot of content in the comments saying that the price will be reduced as soon as you buy it, and the price will be reduced as soon as you buy it, you will hesitate to buy this product, right? This product is not worth the price. In this way, the platform will not give high weight to products with low consumer purchase rate. Therefore, in terms of product prices, it is not recommended that sellers frequently modify prices.

3. Sufficient inventory

Inventory is the basis for sellers to sell products. If this product is out of stock, it will face a situation where the product drops and cannot be sold. For a product that is often out of stock, it will not provide consumers with timely product sales, so the platform will not give such a product a high weight. To this end, sellers should also pay attention to product inventory issues, pay attention to ensure sufficient inventory, and avoid out-of-stocks.

4. Improve product order conversion rate

Whether a product is popular can be judged by the number of orders for the product and the order conversion rate of the product, so product platforms with high conversion rates will also be given a high weight.

Amazon product weight is a factor closely related to product ranking and product display. Therefore, sellers should pay attention to accumulating weights for their products in their operations and avoid doing work that will lead to lower weights.

How should sellers operate by combining evaluation to quickly increase product weight? In cross-border e-commerce platforms, Review directly affects various factors in evaluating seller accounts, affects the exposure and traffic of product listings, and thus affects product sales. There is no doubt that the importance of Reviews is self-evident. Any seller who wants to expand his store will pay attention to the number of Reviews and star ratings of his Listing. However, reviews are not easy to obtain, and the shopping habits of foreigners lead to low review rates, especially for a new listing, a listing without any reviews, the operation and promotion are really embarrassing, so many Chinese sellers will sharpen their brains to go through various methods. Obtaining reviews and evaluations is the channel chosen by many sellers. So evaluation also plays a very important role.

We can understand that the higher the ranking, the more traffic and sales it can bring.

Obtaining ranking weighted test scores takes several forms:

One: Real-person evaluation, look for international students or foreign buyers on social networking sites such as Facebook, after negotiating the price, place an order and leave a positive review according to normal buying habits. Affected by factors such as the adjustment of the review policy, the service quality of real people who do reviews abroad has also begun to decline, mainly as follows: the repeated use of account resources and the long period of time for reviewing, resulting in not only unsatisfactory or even unsatisfactory effects of real-person reviews Be careful, there may be risks such as scams or account deletion.

Two: Find an intermediary service provider: Some service providers do have a large number of foreign evaluation personnel, but the service providers are mixed, and the quality of the account is also uneven. It is obvious that they are promoting real people evaluations, but they are swiping or "black cards" through scripting machines. To brush reviews, this has long been an open secret in the evaluation circle. Listings are easily judged by Amazon as malicious reviews, and 8 out of 10 intermediary service providers are fake. This means that there are currently many cheap reviews on the market. Resources, many intermediary service providers will use the guise of "100% review" and "ultra-low-price evaluation" to fool Amazon's small white merchants. Once there is a problem, they will not take responsibility, but threaten to refund and give money. Malicious reviews. Great threat to the store. In such a situation, sellers have no choice but to admit that they are unlucky. This leaves sellers in a conflict where they are dubious about real-life evaluations, but they have to do it.

Three: Self-supporting number evaluation

Relatively speaking, the self-supporting account is a relatively controllable way of evaluation, which is manifested in several aspects:

One: You can control the time and number of evaluations by yourself, and you can evaluate your listing anytime and anywhere to increase the weight.

2: Saving evaluation costs, low account costs, primary resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions, as well as regular gift card exchange rates The difference can be earned.

Three: The quality of the accounts you raise is relatively controllable, the IP you use is also pure IP, and you will not place orders in large quantities, nor will you use duplicate resources. For example, IP, delivery address, etc., I have a good idea. Now many sellers basically have their own evaluation team to cooperate with the operation. Of course, there are also many pits in the evaluation of self-supporting accounts. Learning to sell now, harvesting small white leeks in the name of investment promotion, franchise, and teaching, selling evaluation equipment, selling accounts, a few thousand yuan for a device, and a few hundred for an account, in fact, these costs are very low, and there are many Liars, you must keep your eyes open.

There are also some environmental solutions that have been controlled by risk. For example, there are many kinds of account raising systems, including mobile phone account raising, VPS, a bird, virtual machine, simulator, cloud phone, mobile phone solution, etc. on the market. We basically It has been tested, or the security cannot be guaranteed, and the order is often cut off and the account is blocked, or the cost is too high and the efficiency is too low. Now, the monthly cost of raising an account for an account has been reduced to about 10 yuan. , the efficiency is improved several times, and the security is more guaranteed.

Raising an account is a technical thing. First of all, we must understand the risk control mechanism of the platform. Based on our experience in five or six years of evaluation, the key point of evaluation is that we need a pure environment, IP, and formal and reliable purchase. Home information, credit card or gift card, especially for your own store, the security of the environment, the account maintenance cycle, the number of orders, how to maintain the account safely, how to control the store, how to open advertisements, the overall process and The system must be able to not blindly measure orders.

Edit: l_e0120