More and more consumers have developed the habit of obtaining information through short videos. Under the general trend, many Amazon sellers have chosen to start short video marketing of their own products. Among them, buyer show videos are the most commonly used by sellers. a way. Let's take a look at how the buyer show can make the product conversion rate UP!

Buyer show videos are mostly used in the Videos column, mainly shot by amateur buyers, with lengths ranging from 1-5 minutes. The buyer show video is used to display the product features in an all-round way, show the use effect of the product in the real scene, show the simple operation/installation instructions of the product, and the feedback of the buyer on the use effect of the product, etc.

Compared with other types of videos, buyer show videos are relatively basic, but they are more realistic and resonate with consumers. During the buying process, the opinions from other consumers can often influence the buying decision of the buyer, and the role of the buyer's show video is highlighted at this time. Through the explanation of the buyers' true feelings in the video, the buyer's show video can effectively stimulate the potential customers' desire to own the product, and then stimulate the consumer's desire to purchase the product. At the same time, with the buyer's show video as a reference, customers can more comprehensively understand the real use of the product, effectively eliminate their concerns about the product, so as to quickly help customers make correct purchasing decisions and reduce after-sales problems.

Each listing can only display up to 10 related videos. If you don’t use your own videos to fill these positions, then these pits are likely to be filled with competing videos, resulting in your own traffic being taken away by competing products in vain. Of course, you can also upload videos to the competing product page, and draw traffic to your product from the competing product page. Under the general trend of short video marketing, such a strategic buyer show video layout has already begun to be valued by experienced and forward-looking Amazon sellers.

So, what does a good buyer show video look like? First of all, the appearance of the model should be attractive enough, at the very least, it should look pleasing to the eye, be comfortable, and have a positive attitude. Secondly, the model should be enthusiastic about the product explanation, and be able to share their views on the product in front of the camera, so as to resonate with other potential consumers, so as to stimulate the customer's desire to own and purchase the product. In addition, the picture of the video needs to be clear and smooth, the setting of the scene needs to conform to the product type, and the selling point of the product needs to be fully displayed. A good buyer show video can drive product sales and produce actual conversion effects. Only such a buyer show video is necessary.

The above are some of my views on improving the conversion rate of the buyer's show. I hope it will be helpful to you. If you want to know more about the buyer's show, please contact us!