1. Improve the shopping experience

A good shopping experience is the basis for good reviews from buyers. It's hard to get a 5 star review, whether it's mediocre quality product or poor service. The buyer’s shopping experience begins with the product page, including communication with the seller.

Sellers should describe the product in a friendly, positive tone, emphasizing that the product solves the consumer's problem.

Images should clearly show consumers what the product will look like. Sellers should try to avoid reviewing products that are inconsistent with the description. If there are many such reviews, Amazon may remove your product, so sellers should describe the product honestly.

2. The use of creative cards

Including printed cards in packages can help sellers connect with consumers.

The content of the card should strengthen the brand message and strive to provide consumers with a good shopping experience. Sellers can also put installation instructions or refund process instructions in the right places, and don’t forget to request consumer reviews with the card.

Sellers who wrap their products with creative cards are more likely to get good reviews.

3. After-sales communication

Amazon doesn’t share consumers’ email addresses with marketplace sellers, but sellers can automatically email each buyer through platforms like Feedback Genius.

Emails like this work well. Sellers can include a link to purchase the product in these emails, making it easier for buyers to leave reviews. But the key is to make sure consumers are happy with the product before making a review.

Generally, sellers need to send multiple emails to review, so sending 3-4 emails at different time intervals would be a good strategy. Sellers should also send thank you emails once consumers leave a message.

When consumers are satisfied with a product or service, it is easier to ask for a review.

Further communication can also remedy the problem if consumers get a poor shopping experience. And once the problem is resolved, these consumers can be asked to leave a message.

Article source: XM foreign exchange platform