The peak of Primeday traffic is coming. How to efficiently create a traffic incubation pool, quickly seize the traffic on the site, and convert it into sales? Keywords are one of the important links to open the flow valve in peak season! Generally speaking, Primeday is revised two months before the start to optimize the golden time of listing. If major revisions are made later, it may affect the overall ranking of the peak season, so remind everyone:

This month is the sprint for optimizing Amazon keywords and images!

Different Amazon sites have different customer preferences, so doing Amazon keyword optimization is not only about finding the right one, but also writing and putting it right. Today, the EasyYa editor will tell you: How to find keywords in Amazon's peak season? And 6 major site holiday keyword recommendations.

(1), optimize the seasonal holiday hot words

Taking three mature stations (US station, Europe station, Japan station) and three emerging stations (Australia station, India station, Singapore station) as examples, there are summer vacation, summer vacation, back-to-school season, ocean festival, etc. July's primeday sales season is similar.

July, Europe, America and Japan station peak season

The peak season of Xinxing Station in July

(2) Get keywords from Amazon

Through Amazon's official channels, sellers can quickly get high-season hot words:

1. Via Amazon's Ad Calendar

Scan the code to get the advertising calendar, select the time and site to find the corresponding keywords and categories.

2. Through descriptions and customer reviews of similar products on Amazon

By collecting the selling point descriptions and consumer reviews of similar products on Amazon, lock the selling points that consumers pay attention to (the highly relevant competitive products can be found through besslersrank, or the high-quality competitive products with high search ranking can be used as a reference, it is recommended to try to find as many competitive products as possible, avoid sample bias)

3. Advertising reporting through Seller Central

Extracting high-frequency words through advertising reports is also a good way to find keywords.

(3), find keywords outside the station

In addition to the above methods, sellers can also summarize the concerns of overseas consumers in the following places and find out the keywords of the products:

1. Find the local search keyword website of the target website through the search engine, and check the keyword ranking;

2. Check the search bar/shopping mall recommendations and related product advertisements through the retail website or offline retail store of the target site:

3. Check the selling points of the products that buyers pay attention to through overseas evaluation blogs or videos of related products.

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