1. Set the correct classification node-traffic impact indicator
A classification node (generally referred to as a leaf node) is a terminal node used to classify products, so that buyers can find products through search and browse functions. Buyers can further narrow their search by selecting specific product categories and subcategories to target the products they want to buy. For accurate drainage, leaf nodes need to be selected (i.e. minimal classification).
Sellers can view the product path information on the product details page to ensure that the classification node settings are correct. If the front-end display is incorrect or not displayed, please check the product classification node for the following problems:
Enter leaf nodes, not branch nodes.
Make sure nodes are not missing.
2. Set up effective search keywords-traffic impact indicators
When setting up search keywords, the seller divides it into two steps, finding words and burying words.
Search terms: When sellers set keywords, their core is to lock in the selling points that consumers pay attention to. Refer to various relevant information inside and outside the station as much as possible for horizontal comparison. Optimize and integrate high-frequency keywords searched by buyers according to buyers' search habits and thinking.
Sellers can search for keywords on and off the site in the following ways, and then integrate all product-related keywords. Optimized settings:
By collecting the selling point text descriptions and consumer reviews of similar products on Amazon, you can lock in the selling points that consumers pay attention to.
Refine high-frequency selling points through Seller Central’s advertising reports.
Find the target website through the search engine, search the keyword website locally, and check the keyword ranking.
View search bar recommendations and related product advertising language through the target site's local retail site.
View the selling points of products that buyers pay attention to through overseas evaluation blogs or videos of related products.
3. Refine the title-traffic impact indicator
The product title must first meet the requirements, there are certain basic norms and standards, and on different language pages, there will also be relevant stop word rules.
A high-quality title, like a first impression, grabs a buyer’s attention for the first time and has the potential to boost your product’s ranking on the search results page.
Article source: XM Forex Agency