Doing a good job in off-site promotion on Amazon is the dream of every Amazon e-commerce platform merchant. Many foreign trade people who do cross-border e-commerce on the Amazon platform hope that they can make their stores more popular through off-site promotion like others. Prosperous, but unable to start. This article will discuss with you, whether our foreign trade people are suitable for off-site promotion so far, and how should we do off-site promotion? Let's learn together!

First of all, our foreign trade people have some experience in cross-border e-commerce platforms, so have we considered whether we are suitable for off-site promotion? What are some situations that are not suitable for off-site promotion? Newbies who have just settled on the Amazon platform are not suitable for promotion outside the foreign trade station. First of all, the foreign trade novices who have just settled on the Amazon platform probably haven’t even grasped the internal promotion within the platform, so they can’t figure out the rules inside the Amazon platform. Then, if you still get involved in external promotion at this time, it is very likely that you will not be able to take into account the overall situation.

2. Under what circumstances is it suitable for off-site promotion on Amazon?

Amazon’s off-site promotion not only depends on personal experience, but also on the right timing. First of all, when new products are launched on the platform, our Amazon foreign trade merchants definitely want to brush the ranking of keywords. At this time, we can use off-site promotion. To improve the review rate and keyword ranking. Secondly, when Amazon's on-site advertising cannot be ranked, our foreign trade merchants must consider doing off-site promotion. At this time, we can consider promoting the order outside the station, so as to improve our product order rate and conversion rate, which can help us improve the weight of our account on the Amazon e-commerce platform. Finally, in some peak shopping seasons and when sales decline or product promotion encounters bottlenecks, we can improve and optimize through off-site promotion, such as holidays on the Amazon platform, such as Halloween, Black Friday and other festivals. A great opportunity for off-site promotion. At present, off-site promotion is a permission that Amazon has just launched, so our foreign trade people must seize this opportunity. It takes a lot of effort to beat our opponents.

3. What kind of work do foreign trade people need to do to promote outside the station?

First of all, when we do off-site promotion, we are also responsible for optimizing the listing of products and doing a good job in the drainage of review sites. After we optimize the product listing, we can get a lot of traffic by publishing author articles on the review site. Generally speaking, the conversion rate here is very high. At this time, it can not only increase our product sales, but also improve our The weight of the product on the Amazon platform. In addition to the review station, we can also use Facebook, Twitter, YouTube and other social software and video platforms to attract traffic to the store. In addition, there are some misunderstandings to be avoided in external promotion, that is, to directly import the traffic outside the account to the listing details page of our product. Because this operation will directly reduce the conversion rate of our products, although the traffic is increasing, but the order has not increased, and the Amazon platform attaches great importance to the conversion rate, if the conversion rate is low, the product ranking of our foreign trade people will also decrease.

The above are the specific operation procedures and precautions for off-site promotion on the Amazon platform. When our foreign trade people step into the field of off-site promotion, they must fully consider whether they are suitable for off-site promotion. Have you fully grasped the rules of the site? Once confirmed as a positive option, we must seize the opportunity, do not delay, waste the opportunity. Of course, nothing can be achieved overnight, even if it is an off-site promotion, it will only pay off if you work hard. The sharing of this article is over here. If readers have some different views, please leave a message and discuss in the comment area below the article.