Product selection is the most important part of the cross-border e-commerce road. Although many sellers have their own product selection ideas, it does not mean that they can find suitable sources of goods. The sources of goods mainly come from procurement platforms or suppliers. When sellers do not have the supply When purchasing commercial resources, to a large extent, it is necessary to rely on the procurement platform of the source of goods. At present, many procurement platforms of the source of goods have more convenient and user-friendly procedures, which can well solve the problems faced by various types of sellers at different stages.This time, Saiying Academy will share with sellers how to select products for cross-border e-commerce sources.
How to choose products for cross-border e-commerce on Amazon?
There are still many new sellers joining Amazon, which means that the level of product competition in each category is getting higher and higher. On the same starting line, if you want to gain the upper hand, you must first have excellent product selection ability, and everything starts with It's difficult, but the product selection can make the store's sales more effective.So what dimensions do you need to refer to to make a good selection?Sai Ying () can be summarized as the following points:
-1- Choose products with market demand
First of all, we need to make it clear that products with high market demand can guarantee sales on Amazon. Some people may think that products with high market demand have many competitors, so they choose other unpopular products. The demand is low, but there are also competitors. If you want to stand out among these peers, your unpopular products need to have more features and selling points, which must be a problem for many sellers.
In addition, if you don’t know which types of products on Amazon are in high demand, Saiying Academy recommends that sellers try to find them on the entire platform, and extract useful information through keyword search popularity, product sales, or Amazon’s business reports. The data, combined with their actual situation, do a good job in market research, and prepare the corresponding supply channels, in order to successfully operate and sell on Amazon.
-2- Select the appropriate commodity price and commodity type specifications
In terms of commodity prices, Saiying College recommends that the sales of selected products can be controlled between 50 and 200 US dollars.We all know that the operating costs of cross-border e-commerce are not low. Labor costs, logistics costs, product costs, transaction commissions, etc. are all fixed expenses that compress profits. If the price of goods is too low, sellers need to Bearing various costs, even the logistics cost is higher than the price of the goods, what is the profit?If the price of the product is too high, it means that the audience on Amazon will become narrower, and buyers want to be able to buy high-quality and cheap products, so buyers’ desire to place an order for the first time and willingness to repurchase are both Not too high.Calculating various expenditures and clarifying the profit of a single commodity, this account must be learned to calculate.
In terms of product types and specifications, you can choose those products that are small in size, light in weight, and easy to carry. First of all, the cost of such products is not high, and the logistics cost is not high, even if there is damage during the logistics process or the buyer returns or exchanges the product. If it appears, it can also be handled through some reasonable after-sales methods. If it is a large and heavy commodity, once these situations occur, the cost to be borne will be higher, and the after-sales will be more troublesome.In fact, the circulation speed and demand of these small and delicate products on Amazon are also very large.
-3- Circumvention involving infringing goods
Sellers who have been on Amazon know that foreigners pay great attention to brand and intellectual property protection. Generally, the reasons for infringement include infringing on all products with brand filing, product copyright, product trademark rights or product patent rights. Amazon will never allow these When the situation arises, it takes a zero-tolerance attitude towards infringement on the platform, and once Amazon detects that infringement is involved, it will suspend the sales authority, and it is difficult to appeal back.Therefore, we should first determine whether the selected product has a brand record on Amazon, or has a patent right. If you want to sell such products, you must be authorized to sell them, otherwise it will be a violation, regardless of whether the seller is intentional or Unintentionally.
-4- Avoid competing with top sellers in selected categories
In the process of product selection, you can first observe whether there are some big sellers on the platform for the selected category. These big sellers basically occupy most of the sales share. At this time, if you insist on doing this category, you may only It will be assigned a negligible amount of traffic, and it is very difficult for the sales of the store to increase. Of course, if your selection is different from the products sold by these big sellers, you can promote it according to these characteristics, which may have unexpected results. .