In recent years, as cross-border e-commerce has gradually detonated the global Internet boom, many new development models of cross-border e-commerce have attracted the attention of many sellers and platforms, which have pushed cross-border e-commerce into a new stage of development. Recently, many cross-border e-commerce platforms and sellers are paying attention to the listing of cross-border e-commerce, so what is listing?
Listing is a product page. We all know that cross-border e-commerce is similar to domestic Taobao and Jingdong. They all need a website as a support so that consumers can quickly choose the products they want through the platform. For example, in Taobao, when you click to enter a detailed web interface, usually there is one page per product, then this involves the issue of listing. When a cross-border e-commerce platform or a distribution seller does not optimize the listing , The product ranking does not have a unique advantage in a huge website, and it will also cause the product's ranking to be very low. Naturally, many consumers will not be able to see your listing. Judging from the above brief introduction, the optimization of listing affects the store’s browsing volume and customer traffic to a certain extent, and at the same time affects the influence and income of the store. From this point of view, the listing optimization of a store appears to be It is very important. Today we will take a look at how to increase store revenue by optimizing listing and get better revenue!
To optimize the listing, first we need to know what the main content of the listing is. The listing contains 6 major elements, namely: product title, product picture, product main function, feature, product description, product review, product rating, that is, the setting of the listing The main purpose is to facilitate cross-border e-commerce sellers to better describe their products, so as to refine their customer groups, achieve better targeted sales of products, and increase the follow-up customer return rate
Optimizing listing is a new attempt of their platform for cross-border e-commerce sellers. As a cross-border e-commerce industry with complicated content and cumbersome upstream and downstream processing, many cross-border e-commerce sellers are easy to sell in the industry since they entered the industry. These small details are habitually ignored, and it is often these small details that determine consumers' trust and favorability for a platform. Therefore, if you want to capture consumers' continuous shopping, you must pass reasonable and effective Obviously, optimizing listing is an essential item. According to the statistics of relevant websites, when the store effectively optimizes the listing, the store’s order volume and store revenue can indeed be effectively improved. Of course, cross-border E-commerce is actually a somewhat difficult technical task, because in this optimization process, we must also pay attention to the cooperation between upstream and downstream, but what is certain is that as a novice seller, it is very worthwhile to spend some time to optimize the listing.
So the best way to increase sales, and how to choose between self-supporting account evaluation and real person evaluation?
According to our own experience and the data of some sellers in the same industry, most sellers choose self-support account evaluation and advertising at the same time. So the question is, how to find a reliable service provider in a market where there are more service providers than sellers? Let me analyze it for you, mainly in the following aspects.
First, it is best to find a real buyer or a Chinese living abroad to do the evaluation. The weight of leaving a review is higher, but there are many uncontrollable factors, such as threatening you to post bad reviews. The general solution is to give money. Most sellers will still choose to admit that they are unlucky and give money to settle the matter.After all, one negative review is worth more than ten positive reviews.
Second, all the money has been given, and a refund can be requested after a month or two, which is allowed by Amazon. (In the process of operation, we have encountered refunds after buying for several months).
Third, if you are a foreigner who has been evaluating people for a long time, the weight of the account will not be very high, and there is a danger associated with it. At that time, the store will be abnormal, and the gain is not worth the loss. After all, there are free products, and there are even additional fees. Why? It's not fun, but as a seller, it's useless to have the same address and ip. All in all, if you can find a group just for you, that's great. But generally not encountered.
Then let’s talk about self-supporting accounts. There are thousands of buyer accounts, and each account has a different ip, which is distributed on all continents. Compared with real people, the buyer accounts are exactly the same. It’s all true. To achieve one account, one IP, one environment, a self-supporting account can generally place 15-20 orders a month, and the same store generally does not exceed 5 orders. From the perspective of the number of purchases and the number of comments, the self-supporting account is more than a real person. Moreover, the order time, quantity and security are relatively controllable. Evaluation can be done anytime, anywhere, with low cost, and the registration account: email address, mobile phone number is 3-4 yuan.
Fourth, the self-support account is also the most attractive point for sellers. Some high-value products can fill in their own delivery address, and can be recycled or put back into the warehouse at the end, which greatly reduces the evaluation cost. In terms of giving bad reviews, it is also more controllable than foreigners, after all, everything is in your own hands. It is also the most powerful way to fight back when you are spoofed by your peers or hijacked.
Fifth, the security of the self-supporting account is high, and the order quantity is controlled by oneself. It is also relatively economical in cost. The time is controllable, and orders can be placed according to different time periods. It can increase conversion rate and effectively increase product sales. There is no need to worry about encountering liars and intermediaries when sending products for testing. Stable success rate and indirect cost reduction are equivalent to establishing your own real-person evaluation group.
Finally, we have to work hard on our own products, strictly control product quality, and improve customer experience. Some customers give bad reviews to products. One of the most important reasons is that the quality of the products is not good enough, which makes customers feel cheated. There is a huge gap, and they are too lazy to leave a review. If the product is not good enough, they will not be idle and give you a bad review of the product. Evaluation resources are a very valuable asset for sellers. Through the combination of self-supporting accounts and advertisements, you can quickly and effectively increase product sales, increase conversions, and increase listing weight. I will share so much with you today. If you are interested, you can contact me. We welcome you to communicate and learn from each other.