The back-to-school season is the second largest shopping season in the United States after Christmas, and July-September is a good time for sellers to cut off orders. According to Google Trends, this year's back-to-school season started as early as June. Under the influence of inflation and commodity inventory factors, American student families will not only start purchasing back-to-school supplies in advance, but their spending power will also exceed previous years.

Deloitte, a global service agency, surveyed 1,200 parents of K-12 (preschool to high school) students in the United States. This year’s back-to-school spending is expected to reach $34.4 billion, a year-on-year increase of 5.8%; per capita consumption is also higher than before the epidemic. 27%.

In the survey data of 7,830 consumers by the National Retail Federation (NRF), the hot trend of this year's back-to-school season is also revealed: the overall back-to-school shopping market value in the United States is expected to exceed $110 billion in 2022.

The NRF research report also released several signals for sellers to go overseas:

1. The number of shoppers and per capita spending will increase during the back-to-school season

College students will spend nearly $74 billion, up $3 billion from last year, with the average household spending $1,199, roughly the same as last year. The per capita consumption is unchanged, but the total amount is increasing, which means that the number of college students shopping during the back-to-school season has increased.

Back-to-school spending for K-12 students is expected to be $370 this year. U.S. consumers will cut other spending to increase purchases of back-to-school supplies due to higher prices. While total spending has not increased significantly, the NRF predicts that the average spending per household will increase by $15 over last year to $864.

2. Online shopping is still the preferred channel for consumers

Since the epidemic, consumers' shopping behavior has undergone structural changes, and student families have increasingly relied on online shopping, and this proportion has increased year by year. The survey found that online shopping accounted for the largest proportion, with K-12 students and college students accounting for 50% and 43% respectively, followed by offline retail stores (45%, 36%) and discount stores (40%, 29%).

3. Strong purchases of school supplies, electronics still the bulk

In terms of the categories that are planned to be purchased, school supplies are the most purchased category during the back-to-school season, with 94% of K-12 students and 88% of college students. 81%; the number of electronic product purchasers is 65% and 63% respectively. However, in terms of total consumer spending, electronic equipment still accounts for the highest proportion, and the total spending for the back-to-school season this year is expected to reach $31 billion.

Due to the normal opening of offline teaching places this year, students' families will increase their spending on dormitory furniture, gifts, food and personal care under the interweaving of the epidemic, which will undoubtedly broaden the layout ideas for this year for sellers.

With the boom of the back-to-school season, how to tap the market scale of 100 billion US dollars this year and truly achieve cost reduction and efficiency increase? In order to help sellers choose high-quality and low-cost good products and attract more consumers' attention, the overseas warehouse distribution back-to-school season hot sale has been launched for a limited time:

Combined with the back-to-school supplies that overseas consumers are keen on, select high-quality products such as children's desks and chairs, desks, musical instruments, and paintings, and some popular items drop by 50%. Timely layout will help increase the chance of big sales during the back-to-school season.

One, learning

According to Statista data, the demand for learning products in back-to-school supplies is stronger, and Amazon's hot-selling products accounted for 48.39% of the consumption. Learning desks and chairs have truly become an indispensable hot item.

Especially before the start of school, schools and educational establishments will update and purchase new study desks and chairs. More consumers choose to shop during the back-to-school season, and they tend to prefer cost-effective products with large discounts.

Second, the office

According to data from the authoritative agency NPD, during the back-to-school season in 2021, the sales of office products will increase by 14% year-on-year. The desks and related office equipment used by teachers will also usher in a wave of consumption during the back-to-school season.

Saiying has previously analyzed the development trend of office furniture, especially the consumption power of desks is second only to office chair products, occupying an important market share of office furniture.

With the increase in the number of people shopping in the back-to-school season this year, it will also promote the growth of the market value of desks. Judging from the purchase feedback from overseas users, the styles with high quality, quality assurance, storage function, increased environmental protection materials and computer adaptation have more market development space:

3. Art Education

Musical instruments and arts and crafts also have a certain demand in schools and educational institutions. In particular, American families have begun to pay attention to the cultivation of children's art education, which has stimulated the development of art education markets such as music and art to a certain extent.

In the musical instrument category, clarinet, violin, trumpet, guitar, and related accessories are very popular in Europe and the United States. Statista estimates that the market revenue of stringed instruments in the United States will reach 510 million US dollars this year. It is recommended that sellers can enter the musical instrument market from these single products.

In addition, the overseas demand for art products should not be underestimated. While laying out painting products, you can increase the sales of peripheral products such as easels, painting boxes, and color pens.

As Americans will increase their consumption of furniture and personal care products, bookcases, shelves, drawers, dressing tables, neck protectors, pillows, bed sheets and other products will have a good performance during the back-to-school season. Interested Sellers can go to Saiying's official website to check.

This year's back-to-school season has started early. In order to avoid problems such as limited inventory and rising product prices that affect sales, sellers need to plan their layout in advance. After all, opportunities are always reserved for those who are prepared. For more cross-border dry goods analysis data, please pay attention to Saiying College.