As the world's largest cross-border e-commerce platform, Amazon has become the best online e-commerce retail platform for Chinese traditional brand enterprises to go global. So what does it mean to operate on behalf of Amazon? How to choose a reliable Amazon operation? Let's take a look.
Amazon's operating philosophy:
Amazon agency operation means that Amazon sellers entrust the daily management, operation, advertising marketing and promotion of the store to a professional Amazon agency operation company. The well-trained Amazon operation team operates Amazon stores for sellers around the clock, effectively increasing store transaction volume, and increasing store sales quickly, professionally and safely.
After the seller cooperates with a professional Amazon agency operation company, it is only responsible for providing products, controlling the quality, and cooperating with the Amazon agency operation team for logistics docking. Other work is performed by agency operating companies. This form is a consignment business that focuses on increasing store sales. In general, promise performance and achieve a win-win situation.
So how to choose a suitable and reliable Amazon operating company?
Amazon's agency operating prices vary. It is recommended that you take a field trip to understand their company, team, store operation, understanding of their own categories, as well as some business concepts and opinions under the specific interview between the two parties. Generally speaking, the person you are working with will definitely have a corresponding understanding of your situation, including your product, supply chain, team and your next store. Only in this way can the possibility of cooperation between the two parties be judged. If your product doesn't have room to run, you have to collaborate. You should be careful.
In short, as domestic e-commerce saturates, Amazon's stores are rapidly spreading around the world. Today's domestic e-commerce is already in a state of capital flow, and it is difficult to enter and scale. The arrival of Amazon's global store has found a way for many domestic businesses looking to expand their e-commerce operations. The non-professional team that scales the Amazon marketplace isn't great either. Building your own operations team is not only difficult to recruit, but also difficult to manage and evaluate. It costs a lot of money and isn't necessarily profitable.
Therefore, there are many service providers in Amazon's agency business, which can quickly help companies expand their e-commerce business. Operating on behalf of Amazon will be less expensive than building your own operations team.
In addition, in terms of technology, although the level of generation operation is uneven, the old Amazon generation operation company will be more mature.
Through Amazon's agency operation services, companies will be more effective in developing online markets. So it's only natural that Amazon's proxy service is so popular.