The penetration of global e-commerce continues to grow. Whether it is convenient logistics, the popularity of mobile devices and the development of the Internet, the environment for cross-border e-commerce is bound to get better and better. The annual "Amazon Global Store Opening Cross-Border Summit" has come to a perfect conclusion! From exploration and development to global expansion, China's cross-border sea route is iterative in continuous innovation. Are you also looking forward to discussing overseas experience with Amazon's global store opening management team?

This year's Amazon Global Store Opening Cross-Border Summit, they are really here! At the summit, Amazon executives gathered together to clear the fog of cross-border e-commerce, and personally taught the secrets of success on the spot! What are the new trends in the cross-border e-commerce industry? Is there still a chance for new sellers to enter the market? Supply chain management, brand building …everything you care about is here!

Amazon's global store opening: super lineup, create long-term win-win! Amazon executives turned into cross-border think tanks, offered advice online , explored cross-border problems with sellers, and responded to hot issues one by one. Follow the editor to review those "high-quality dialogue" moments at the summit!

Cindy Tai

Amazon Global Vice President,

Executive President of Amazon Global Store Asia Pacific

From the perspective of short-term development , sellers need to strengthen flexibility and risk resistance on the basis of "intensive cultivation", that is, to have the ability and resilience to deal with uncertainties in the market environment;

In the long run , the fundamentals for the continuous growth of cross-border e-commerce will not change. Therefore, the long-term principle of focusing on brand building and customer experience will remain the same focus.

Based on the above premise , I have three suggestions for capacity building:

1. Put product innovation in a more important position.

2. Strive to realize the digital upgrade of the whole life cycle.

3. Insist on winning customer trust and building long-term brand value

Song Xiaojun- Vicky

Vice President of Amazon China,

Head of China Seller Development of Amazon Global Store

My answer is yes!

First, the fundamentals of long-term growth of cross-border e-commerce will not change . The forecast shows that by 2026, the proportion of retail e-commerce on global cross-border e-commerce sites will increase from the current 26% to 36% . 1 And this growth is achieved under the trend that global retail e-commerce continues to increase the proportion of global retail sales.

Second, Amazon has a wide customer base around the world, a complete logistics system, and a wide range of products and tools , all of which are a solid foundation for sellers to carry out cross-border e-commerce business.

Third, opportunities for new categories and new regions are constantly emerging . In terms of categories, global consumers are changing faster than ever, and new demands are emerging one after another. In addition, Amazon's ever-increasing new regions and new sites also mean more new consumers and new demands. So far, Amazon has opened 18 sites for Chinese sellers, including mature markets and emerging markets, which represent high-quality and diversified consumer groups. And a new market also means new consumers and new demands.

Fourth, Amazon’s localized services for global store openings are continuously being upgraded , and Chengdu’s attention to new sellers is also increasing. For example, the introductory gift package for new sellers launched this year covers real benefits such as brand sales rebates, warehousing and transportation fee reductions, and promotional advertising discounts.

Peng Jiaqi -Jiaqi

Vice President of Amazon China,

Head of Products and Markets, Asia Pacific, Amazon Global Store

In its daily work, Amazon pays close attention to the seller’s profit trend and analyzes the factors behind it:

In terms of logistics costs, Amazon's cross-border logistics services are used to reduce sellers' logistics costs. At the same time, Amazon has also launched an integrated and trackable logistics service experience integrated on the seller's platform, such as Amazon's cooperative carrier program and MFN purchase and delivery . For small and light products with fast circulation and low unit price, next year, Amazon will expand the scope of product selection applicable to the Amazon logistics small and light product program , such as increasing the price limit of eligible products.

In terms of traffic costs, the Amazon advertising team uses big data analysis to launch a series of customized optimization recommendations ; for brand sellers, Amazon helps sellers make reasonable overall decisions through a combination of product promotion, brand promotion, and display promotion. Layout the advertising budget and increase the sales output of advertising; through the brand drainage reward plan , encourage sellers to go outside the Amazon site to attract their stores and products on Amazon, and give sellers an average of 10% of the sales return, in order to expand the brand voice At the same time, help reduce marketing costs.

In terms of profitability for new selections and new sellers, for new selections, through the Amazon logistics new product warehousing discount plan, you can enjoy limited-time sales rebates, free storage, free inventory removal, and free bulk clearance plans; for new For sellers, Amazon provides a great gift package for new sellers. Among them, new brand sellers can enjoy up to 150,000 US dollars in sales rebates in the three sites of the United States/Europe/Japan;

In terms of advertising, Amazon Advertising launched new product advertising discount coupons worth up to $ 200 for the seven major sites , saving trial and error costs for new product drainage. For brand sellers, a new video production tool is added without additional charges, and a material library with more than 390 million high-quality pictures is opened, making it easier and more efficient for sellers to customize creative advertisements.

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